Digital Engagement Lead

Harrow Council; Greater London; On-site; GBP 65,000 - 90,000; Full time

Job summary

Harrow Council is seeking a Digital Engagement Lead for its Public Health team in London. You will drive strategic communications, marketing and digital engagement to improve health and wellbeing across the borough, coordinating with local government, the NHS and the voluntary sector.

You will oversee Healthy Harrow and related digital channels to ensure accessible, trusted content and measurable impact. The role focuses on developing partnership-wide communications strategies, leveraging

Qualifications

• Experience leading strategic campaigns from planning through evaluation.
• Knowledge of digital engagement principles to support behaviour change.
• Experience managing websites and online engagement channels.
• Ability to translate complex information for diverse audiences.

Responsibilities

• Lead development of partnership-wide communications strategies, campaigns and digital engagement initiatives.
• Oversee ongoing development of the Healthy Harrow platform and associated digital channels.
• Use audience insight, data and evaluation to improve campaign performance and engagement.
• Build strong partnerships with local government, NHS and voluntary sector to support priorities.
• Shaping communications across the local health and care system for impact and inclusivity.

Skills

Strategic communications

Marketing and digital engagement

Web/digital platform management

Stakeholder engagement

Audience insight and analytics

Project management

Job description

Overview

This is an exciting opportunity to join the London Borough of Harrow's Public Health team in a newly created role that will play a key part in improving health and wellbeing across the borough. As the Digital Engagement Lead, you will lead the development and delivery of strategic communications, marketing and digital engagement activity across the Harrow Borough-Based Partnership, helping residents access clear, trusted and accessible health information while promoting healthier behaviours and reducing health inequalities. Drawing together the expertise and resources of local government, the NHS and voluntary sector partners, you will ensure that communications and engagement activity supports shared health and wellbeing priorities and delivers meaningful impact for Harrow residents. Working collaboratively with senior leaders, programme leads and partners, you will lead the development of partnership-wide communications strategies, campaigns and digital engagement initiatives. You will oversee the ongoing development of the Healthy Harrow platform and associated digital channels, ensuring they provide high-quality, accessible and engaging content that connects residents with the services and support they need. Using audience insight, data and evaluation, you will continually improve campaign performance and help maximise engagement with key public health priorities. This is a rewarding opportunity for an innovative and motivated professional who is passionate about using digital engagement to improve outcomes for local communities. You will have the autonomy to shape and influence communications across the local health and care system, lead impactful campaigns and build strong partnerships that support prevention, health improvement and wellbeing. Harrow Council is committed to innovation, collaboration and continuous improvement, making this an ideal role for someone looking to make a lasting difference to residents while helping to create a healthier, more connected borough.

About You

The successful candidate will have:

• Proven experience of leading strategic communications, marketing and engagement campaigns from planning and delivery through to evaluation and continuous improvement.
• Excellent knowledge of communications, marketing and digital engagement principles, with an understanding of how these can support behaviour change, service uptake and improved health outcomes.
• Experience of managing websites, digital platforms and online engagement channels, with strong digital content development skills.
• Ability to develop and deliver integrated communications and engagement strategies that align with organisational priorities and deliver measurable impact.
• Strong written and verbal communication skills, with the ability to translate complex information into clear, engaging and accessible messages for diverse audiences.
• Excellent stakeholder engagement and influencing skills, with experience of building effective partnerships across organisational boundaries and working collaboratively to achieve shared objectives.
• Experience of using audience insight, research, analytics and performance data to inform decision-making, evaluate impact and drive continuous improvement.
• Ability to manage multiple projects, competing priorities and deadlines while maintaining high-quality standards and attention to detail.
• Experience of commissioning, managing and monitoring external suppliers, contracts or communications services to ensure value for money and successful delivery.
• Knowledge of accessibility standards, digital inclusion principles and the importance of producing inclusive communications that meet the needs of diverse communities.
• Good understanding of health inequalities, health literacy and the factors that affect people's ability to access information, services and support.
• Ability to identify opportunities for innovation, manage communications and reputational risks, and respond effectively to emerging priorities and public health issues.

Related Documents

For more information, please refer to the Role Profile/Selection Criteria