Digital Designer (eCommerce and Social Media)

Kite Clothing; Poole; On-site; GBP 28,000 - 33,000; Full time

Benefits offered by this job

20 days holiday plus bank holidays

Company pension

Generous staff discount

Free on-site parking

Job summary

A sustainable clothing brand based in the UK is seeking a multi-skilled Digital Designer. You will bring the brand to life across digital channels while producing engaging content for e-commerce emails, websites, and social media. The ideal candidate combines creativity with technical know-how and a strong understanding of UX principles. This full-time role offers a starting salary of £28,000 to £33,000, along with benefits including 20 days holiday plus bank holidays and a company pension.

Qualifications

• Proven experience in a creative or marketing design role, ideally within e-commerce or retail.
• Strong portfolio showcasing email design and build.
• Experience with email marketing platforms is required.

Responsibilities

• Design, build and optimise e-commerce emails.
• Create layouts, graphics and templates for products.
• Design and update website assets and implement changes.

Skills

Creative flair

Technical skills

Attention to detail

Digital design principles

Proficiency in Adobe Creative Suite

Photography and video editing skills

Tools

Shopify

Klaviyo

Mailchimp

Job description

Overview

We’re looking for a multi-skilled Digital Designer who is able to bring the Kite brand to life across our digital channels, while confidently delivering the technical work that underpins a high-performing e-commerce experience.

This is a hands-on role where creativity and execution go hand in hand. You’ll design and deliver engaging content – from e-commerce emails and website graphics to social media visuals and video edits – ensuring everything is optimised for different devices, platforms and user journeys. The ideal candidate will combine creative flair with strong technical skills, a keen eye for detail, and a solid understanding of UX principles, accessibility and conversion-focused design.

You’ll be a visual storyteller who understands how great design can inspire customers, drive engagement and support our commercial goals. From campaign launches to everyday touchpoints, you’ll play a key role in our Marketing team, shaping how Kite looks, feels and functions online.

What you’ll be doing

Reporting to the Brand Manager, but working closely with the Ecommerce Manager and other internal teams, your responsibilities are to:

Email

• Design, build and optimise e-commerce emails that are both visually engaging and commercially effective.
• Create layouts, graphics and copy-friendly templates that showcase products clearly, drive clicks and support seasonal campaigns.
• Analyse and apply best-practice UX to improve conversion and engagement across email marketing.
• Develop and enhance automation within the email programme, identifying opportunities to improve customer journeys.

Website

• Design and update website assets, including homepage banners, promotional graphics and landing pages.
• Work within Shopify to implement updates, ensuring assets are optimised for different devices and user journeys.
• Support with UX improvements, keeping designs clear, accessible and conversion-friendly.
• Explore opportunities to improve the overall shopping experience online, from navigation and product discovery to clearer calls-to-action and more engaging customer journeys.

Social and campaign creative

• Create graphics, animations and short-form content for Instagram, Facebook, TikTok and Pinterest.
• Develop campaign visuals for launches and promotions, bringing ideas to life in a way that’s consistent with the Kite brand.
• Support with occasional print design (e.g. postcards, POS and posters) to extend campaign storytelling offline.
• Contribute ideas for future campaigns, ensuring creative concepts feel fresh, playful and on-brand.

Video and photography

• Manage the post-production of all product, lifestyle and behind-the-scenes content, including selection, editing, retouching and storage.
• Produce short-form video for social media, from planning and storyboarding through to editing.
• Ensure all assets are consistent in look and feel, delivering a polished, high-quality finish.

Collaboration and brand guardianship (woven across all areas)

• Work closely with our Marketing and Product teams to translate briefs into visuals that inspire and engage.
• Ensure all designs reflect Kite’s tone, values and visual identity, keeping our look consistent across every channel.
• Keep up to date with digital, social and e-commerce trends, bringing fresh ideas into our creative work.

What we’re looking for

• Proven experience in a creative or marketing design role, ideally within e-commerce or retail.
• A strong portfolio showcasing email design and build, including examples of automated campaigns and customer journey flows.
• Experience with email marketing platforms (Klaviyo, Mailchimp or similar), with confidence in developing and optimising automation.
• Proficiency in CMS tools (Shopify or similar) and an understanding of UX/UI principles to support website updates and enhance the online shopping experience.
• Strong knowledge of social media content design (Instagram, Facebook, TikTok, Pinterest), including graphics, animations and short-form video.
• Photography and video editing skills, particularly for creating engaging content tailored to social media.
• High proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro/After Effects) and Canva.
• Strong understanding of digital design principles, layout, typography and colour theory, with excellent attention to detail.
• Ability to balance creativity with commercial awareness, ensuring designs perform as well as they look.
• An organised, proactive and collaborative approach – you are able to manage multiple priorities while keeping projects on track.
• A genuine interest in sustainability and creating designs that reflect our brand values.

Values

You will also be someone who naturally identifies with and lives ourvalues:

• Integrity. You\'re honest and have strong moral principles. You always do the right thing.
• Accountability. You take full ownership for the areas that you\'re responsible for. You are proactive in making stuff happen, and if there\'s an issue you know to raise a red flag early so we can solve the problem together.
• Passion. You have an energy, enthusiasm and motivation that sets you apart. Your positive outlook rubs off on others.
• Growth. You\'re always looking to improve yourself. You constantly evaluate your own performance, and you invite and respond positively to feedback from others.

What we offer

We will provide you the opportunity to work in an important and exciting role in an open and friendly working environment with real opportunities for you to grow your career as we grow.

This is a full-time role working 40 hours a week Monday to Friday. Your starting salary will be between £28,000 to £33,000 depending on experience.

In addition to 20 days holiday plus bank holidays, you will receive an extra day\'s holiday per year worked (up to 25 days in total).

We also provide a company pension and generous staff discount on our own products.

There is free on-site parking and our office is located within walking distance of both Branksome train station and the main bus routes.

About Kite

We are one of the leading organic clothing brands in the UK specialising in designing and manufacturing high quality sustainable clothing for women and children up to 13 years old.

Inspired by the world around us, including our amazing Dorset surroundings, we create our designs with original and thoughtful details, and then we make them to the highest quality and environmental standards. Our clothes are stylish, built to last, and they’re planet-friendly too.

From our small and friendly headquarters in Poole, we supply our products direct to consumers via our website, and also to more than 500 wholesale customers in more than 35 countries.

We aim to make sure that all of our customers receive exceptional customer service and we are proud to be rated ‘Excellent’ on Trustpilot with a 4.9 score.

Find out more about us by visiting our website at www.kite-clothing.co.uk.

To apply

To apply please submit a copy of your CV together with a covering letter outlining your interest in our opportunity and when you are available to start work.

Please note that we will not consider applications where all of the requested information has not been submitted.

The application deadline is Wednesday 28 January 2026. We will be screening and interviewing candidates as we go along so early applications are encouraged.