Digital Designer

Crew Clothing Company; Kingston upon Thames; Hybrid; GBP 32,000 - 42,000; Full time

Job summary

Crew Clothing Company in Kingston upon Thames is seeking a Digital Designer to design distinctive, on-brand and commercial assets to support digital marketing, including website and email creative, plus assets for social and other digital channels.

This role offers a hybrid working pattern (4 days in office, 1 day from home) and opportunities to influence online brand identity across ecommerce, email campaigns and social content.

Qualifications

• Experience in a similar, in-house design role at a multichannel retail company.
• Excellent knowledge of InDesign, Photoshop and Illustrator
• An understanding of HTML and ‘best practice’ for responsive design
• Relevant Design qualification/degree course
• Ability to understand, translate and deliver briefs to deadline
• Demonstrates innovative thinking and strong creative execution
• Experience and interest in fashion and clothing brands and marketing.
• Experience and interest in innovation in ecommerce and digital communications across platforms
• Working knowledge of aftereffects and digital animation skills would be a bonus

Responsibilities

• Work with the Creative and eCommerce team to develop the online brand identity for Crew Clothing Company, creating seasonal designs which fit with the overall brand and creative position.
• Work with the ecommerce team to design all email marketing communications
• Work with the ecommerce team to design all website assets, including overall page design as well as homepage, category and promotional banners.
• Work with the ecommerce team to design all assets required for online marketing – affiliate banners, retargeting collateral etc.
• Work with the marketing team to design all social media assets.
• Ensure all digital assets are on brand, commercial and aligned with wider brand communications.
• Work with the wider creative team to translate marketing collateral to digital assets for use online (e.g. catalogues, blog posts, brand newspapers).
• Contribute ideas and innovate to ensure the Crew Clothing online brand experience continues to evolve.

Skills

In-house design experience

Multichannel retail knowledge

HTML & responsive design understanding

Creative brief translation

Fashion and clothing brand interest

Digital animation basics

Innovation in ecommerce

Strong creative execution

Education

Design qualification/degree

Tools

InDesign

Photoshop

Illustrator

After Effects

Job description

Digital Designer
Kingston-on-Thames (4 Days in office, 1 day from home)

37.5 hours per week

About The Business

At Crew Clothing, we believe clothes are about so much more than “just clothes”. Designed with the spirit of the south coast in every stitch, our crossed oars are a mark of timeless British style. These are clothes for life’s best moments. We believe in collaboration, kindness and creativity, in celebrating our successes and championing our customer at every step of the way. From ’93 to now, people have been at the heart of everything we do. It’s in our name – Crew.

Digital Designer

Kingston-on-Thames (4 Days in office, 1 day from home)

37.5 hours per week

About The Business

At Crew Clothing, we believe clothes are about so much more than “just clothes”. Designed with the spirit of the south coast in every stitch, our crossed oars are a mark of timeless British style. These are clothes for life’s best moments. We believe in collaboration, kindness and creativity, in celebrating our successes and championing our customer at every step of the way. From ’93 to now, people have been at the heart of everything we do. It’s in our name – Crew.

Purpose Of The Role

To design distinctive, on brand and commercial assets to support digital marketing activity, including all website and email creative as well as assets required for other digital marketing activity including social media. This is an exciting time for Crew Clothing, and this role represents a great opportunity to make a real difference as we invest in marketing to support the repositioning of the Crew brand.

Responsibilities

• Work with the Creative and eCommerce team to develop the online brand identity for Crew Clothing Company, creating seasonal designs which fit with the overall brand and creative position.
• Work with the ecommerce team to design all email marketing communications
• Work with the ecommerce team to design all website assets, including overall page design as well as homepage, category and promotional banners.
• Work with the ecommerce team to design all assets required for online marketing – affiliate banners, retargeting collateral etc.
• Work with the marketing team to design all social media assets.
• Ensure all digital assets are on brand, commercial and aligned with wider brand communications.
• Work with the wider creative team to translate marketing collateral to digital assets for use online (e.g. catalogues, blog posts, brand newspapers).
• Contribute ideas and innovate to ensure the Crew Clothing online brand experience continues to evolve.

Key Skills & Experience:

• Experience in a similar, in-house design role at a multichannel retail company
• Excellent knowledge of InDesign, Photoshop and Illustrator
• An understanding of HTML and ‘best practice’ for responsive design
• Relevant Design qualification/degree course
• Ability to understand, translate and deliver briefs to deadline
• Demonstrates innovative thinking and strong creative execution
• Experience and interest in fashion and clothing brands and marketing.
• Experience and interest in innovation in ecommerce and digital communications across platforms
• Working knowledge of aftereffects and digital animation skills would be a bonus

Skills

Digital Design