Digital Demand Gen Lead - CRM & Paid Media

Y Tree; Greater London; On-site; GBP 65,000 - 90,000; Full time

Benefits offered by this job

Private healthcare (Vitality)

Mental health support

25 days annual leave

Team socials

Dog-friendly London office

Family-friendly policies

Electric car schemes

Job summary

Y TREE is a fast-growing WealthTech company redefining how people engage with their money. We seek a Digital Demand Generation Manager to own the marketing tech stack, CRM, website, and paid media from planning to live execution.

You will manage HubSpot day-to-day, coordinate platform integrations, optimise SEO and site performance, and drive data-driven campaigns with Marketing Ops. London-based with a dog-friendly office.

Qualifications

• Hands-on experience managing HubSpot (workflows, segmentation, reporting).
• Experience running paid media campaigns end to end across Google Ads and LinkedIn with bid mgmt.
• Bridge between marketing and Product/Platform teams; write clear CRM/website/CRM integration requirements.
• Working knowledge of Salesforce and relevant digital platforms; ability to coordinate with web dev agencies.

Responsibilities

• Own HubSpot day to day: workflows, segmentation, data hygiene.
• Lead website management: content updates, SEO hygiene, performance reporting.
• Coordinate with Platforms and AWS for site changes and integrations.
• Collaborate with Marketing Ops to measure campaigns, CRM, and website performance.

Skills

HubSpot

Salesforce

Paid media

WordPress

SEO

HTML/CSS

CRM automation

AI in marketing

Requirements writing

Tools

HubSpot

Salesforce

Google Ads

LinkedIn Ads

WordPress CMS

Job description

Y TREE is a fast-growing WealthTech company redefining how people engage with their money. We seek a Digital Demand Generation Manager to own the marketing tech stack, CRM, website, and paid media from planning to live execution.

You will manage HubSpot day-to-day, coordinate platform integrations, optimise SEO and site performance, and drive data-driven campaigns with Marketing Ops. London-based with a dog-friendly office.