Digital & CRM Executive

Heidi Klein; England; On-site; GBP 25,000 - 35,000; Full time

Benefits offered by this job

Ownership of key digital initiatives

Collaboration with senior leadership

Opportunities for growth

Supportive and creative culture

Job summary

A luxury swimwear and resortwear brand in the United Kingdom is seeking an entry-level candidate to manage digital marketing and CRM operations. Responsibilities include executing collection uploads, managing CRM communications, and supporting e-commerce strategies. Applicants should have a minimum of two years' experience in digital marketing, especially in fashion or luxury sectors. This role offers opportunities for growth within a collaborative, design-led environment.

Qualifications

• Minimum 2 years experience in digital, e-commerce, or CRM, preferably in fashion or luxury.
• Experience with Klaviyo, Attentive, and loyalty platforms.
• Strong understanding of segmentation and lifecycle marketing.

Responsibilities

• Execute collection uploads including imagery and descriptions.
• Manage day-to-day CRM operations across various platforms.
• Support website QA to ensure a premium user experience.
• Build and maintain customer profiles and lifecycle journeys.
• Assist with reporting across Shopify and Google Analytics.

Skills

Digital marketing

E-commerce operations

CRM management

Adobe Creative Suite

Segmentation and retention strategies

SEO fundamentals

Analytical skills

Attention to detail

Written communication

Customer experience

Tools

Klaviyo

Attentive

Canva

Shopify Analytics

Google Analytics

Job description

Heidi Klein is a luxury British swim and resortwear brand, celebrated for refined design, impeccable fit, and a timeless aesthetic. With a discerning global clientele and a growing digital presence, we are dedicated to delivering seamless, premium online experiences that reflect the brand’s commitment to craftsmanship, elegance, and luxury.

Key Responsibilities

E-commerce Operations

• Execute collection uploads including imagery, descriptions, pricing, SEO, alt text, and metafields
• Maintain accurate product tagging and collection structure for navigation and filtering
• Manage homepage modules, banners, seasonal content, and copy updates
• Support website QA to ensure a premium, luxury-standard experience
• Assist with launches, promotions, and site refreshes
• Support weekly trade reporting with insights and recommendations

CRM & Retention

• Manage day‑to‑day CRM operations across Klaviyo, Attentive, and Loyalty Lion
• Build, edit, and deploy campaigns and flows using Adobe Creative Suite or Canva
• Create advanced segmentation across behaviour, lifecycle, product preference, geography, and spend
• Manage and optimise lifecycle journeys: welcome, abandon cart, post‑purchase, replenishment, win‑back, VIP, loyalty
• Monitor deliverability, list hygiene, engagement, and subscriber growth
• Provide ongoing customer insight and SCV analysis to inform retention and e‑commerce strategy

Clientelling & Customer Experience

• Support the implementation of a clientelling platform
• Build and maintain customer profiles, cohorts, and preference data
• Collaborate with retail, operations, and marketing to elevate personalised service for HNWI.

Digital Support & Reporting

• Assist with reporting across Shopify, Google Analytics, and CRM platforms
• Ensure accurate UTM tracking and support landing page creation
• Support A/B testing across email, SMS, and on‑site content
• Work with the Head of Marketing to maintain luxury tone, visuals, and messaging

Skills & Experience Required

• 2+ years’ experience in digital, e‑commerce, or CRM (fashion/luxury preferred)
• Hands‑on with Klaviyo, Attentive, and loyalty platforms (Loyalty Lion a plus)
• Skilled in Adobe Creative Suite or Canva for email creative
• Strong understanding of segmentation, lifecycle marketing, and retention
• Experience using and providing insight from a Single Customer View (SCV)
• Working knowledge of SEO fundamentals
• Confident analytical skills using GA, Shopify Analytics, Excel
• Exceptional attention to detail and organisation
• Strong written communication aligned to luxury brand tone
• Proactive, solution‑focused mindset
• Passion for luxury retail, digital innovation, and premium customer experiences

What We Offer

• Ownership across CRM and key digital initiatives
• Close collaboration with senior leadership
• Opportunities for growth within a design‑led luxury brand
• A supportive, collaborative, and creative culture

Seniority Level

• Entry level

Employment Type

• Full‑time

Job Function

• Business Development and Sales

Industries

• Apparel & Fashion

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