Digital Copywriter — Engaging, AI‑Driven Content

Webreality; Saint Helier; Hybrid; GBP 30,000 - 52,000; Full time

Benefits offered by this job

Hybrid working

Comprehensive medical insurance

Generous holiday allowance

Birthday off

Flexible leave options

Weekly team breakfasts

Company Christmas party

Job summary

Webreality in Jersey is seeking an experienced Digital Copywriter to craft engaging, user-focused content across long-form website copy, social media and email campaigns. You’ll work with client managers to align messaging with user needs and brand voice, while optimizing content for visibility in search and AI engines.

You’ll collaborate with creative, marketing and technical teams, edit rigorously, and stay ahead of emerging trends.

Qualifications

• Three years' experience in a similar role.
• Portfolio showing diverse copywriting styles.
• Experience with GEO-optimised content and AI tools.
• Ability to craft copy for web, social, email and campaigns.
• Collaborates with multidisciplinary teams including design and marketing.

Responsibilities

• Understand client goals and messaging with client managers.
• Craft on-brand copy for long-form content and campaigns.
• Write and optimise content for search and AI engines.
• Create social media and email copy.
• Edit and proofread for clarity and alignment.
• Collaborate with design, marketing and tech teams.
• Analyse content performance and adapt strategies.
• Stay updated on content trends and AI tools.

Skills

Storytelling

Attention to detail

Tone & style adaptation

Communication & presentation

Content design

Data-driven content

Project management

UX/content insight

Trend awareness

Client liaison

B2B/regulatory content

Tools

CMS

AI content tools

Content performance tools

SEO/content tools

Job description

Webreality in Jersey is seeking an experienced Digital Copywriter to craft engaging, user-focused content across long-form website copy, social media and email campaigns. You’ll work with client managers to align messaging with user needs and brand voice, while optimizing content for visibility in search and AI engines.

You’ll collaborate with creative, marketing and technical teams, edit rigorously, and stay ahead of emerging trends.