Digital Content Writer / Creator

BAXI; Warwick; On-site; GBP 30,000 - 45,000; Full time

Job summary

Join a leading heating solutions provider as a Digital Content Writer. You'll enhance online presence and customer experience through engaging digital content. Collaborate with teams to create SEO-optimized content that drives revenue and customer engagement. Enjoy a supportive environment with a focus on diversity and inclusion.

Benefits

25 days holiday

Income protection

Contributory pension

Staff discounts

Qualifications

• Proven experience in digital content creation or demand generation.
• Strong understanding of digital marketing principles.

Responsibilities

• Develop and execute a content strategy aligned with marketing objectives.
• Create compelling digital content including website copy and blog posts.
• Monitor trends and competitor activity to inform content strategies.

Skills

Digital Content Creation

SEO

Storytelling

Collaboration

Job description

We make the energy transition a reality.

Be a part of the movement and help shape a sustainable future for all. Come and join us!

Why work for Baxi?

Baxi is a heritage heating and hot water solutions provider with big ambitions to change the way we think about and use energy. Were focussed on driving the conversations and spearheading the change that will enable us to make this happen. We have some of the best-known and trusted heating and hot water brands for residential and commercial customers including Baxi, Main, Megaflo, Remeha, Andrews Water Heaters, Potterton Commercial, Heatrae Sadia and Packaged Plant Solutions.

Our UK & Ireland business has led engineering breakthroughs and successfully adapted to be a leader in our industry for over 150 years.

Our established foothold in the heating manufacturing market with a well respected product portfolio, an amazing army of people puts us in a position to lead the way for change, and make a lasting mark on the industry. Do you have a passion and appetite for evolution? Come and join us!

About The Role

We are looking for a creative and data-driven Digital Content Writer / Creator to enhance our online presence, improve the customer experience, and drive revenue through engaging and informative digital content. This role will be key in creating demand for Baxis products and services online, ensuring we attract, engage, and convert customers through high-quality content that feeds the marketing funnel.

On a daily basis youll be responsible for, but not limited to :

• Develop and execute a content strategy aligned with our digital marketing objectives, customer needs, and brand positioning.
• Create compelling digital content, including website copy, blog posts, social media content, email campaigns, and video scripts.
• Work closely with product and marketing teams to translate technical information into engaging, customer-friendly content.
• Ensure all content is optimised for SEO, user experience, and conversion.
• Develop lead-generating content such as downloadable guides, case studies, and interactive tools to nurture prospects through the funnel.
• Create content that attracts, engages, and educates potential customers, driving awareness and interest in our products and services.
• Support inbound marketing efforts by producing content for lead generation campaigns, including landing pages, gated content, and nurture emails.
• Work closely with paid media teams to optimise content for PPC, display, and paid social campaigns that generate demand and feed the sales funnel.
• Identify key digital touchpoints where content can influence customer decision-making and increase conversions.
• Monitor trends and competitor activity to inform content strategies and improve performance.
• Collaborate with UX designers and web developers to enhance the online customer journey and improve website performance.
• Maintain and update website content, ensuring accuracy, relevance, and alignment with business goals.
• Conduct content audits and user research to identify areas for improvement.
• Track and analyse content performance using tools like Google Analytics, social media insights, and SEO software.
• Use data-driven insights to refine content strategies and optimise for better engagement and conversions
• Report on key content KPIs and present recommendations for improvement.
  
  

About You

We want to make sure youre set up for success in our mission. To be successful in your application youll need to have experience;

• Proven experience in digital content creation, content marketing, or demand generation.
• Strong understanding of digital marketing principles, including SEO, UX, lead generation, and social media marketing.
• Excellent storytelling skills with the ability to simplify technical topics for different audiences.
• Creative mindset with an eye for detail and a passion for delivering high-quality content.
• Ability to work collaboratively across teams and manage multiple projects simultaneously.
  
  

What We Offer

Our package is made up of basic salary plus a variable incentive. We also offer 25 days holiday in addition to standard UK Bank holidays, income protection, a contributory pension, maternity, paternity sick pay schemes, staff discounts and more.

Diversity And Inclusion

Were a heritage manufacturer that provides heating solutions to customers all over the UK. We know having a diverse workforce that reflects our mission and our expansive customer base is not only good for you, its great for us!

We welcome each and everyone of the differences that make our people intrinsically unique and able to contribute to the growth and success of our organisation. We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, or disability status.

At BDR Thermea Group, we believe that diversity, equity, and inclusion (DE&I) are critical to our success. We are committed to creating a workplace where every potential future employee feels valued, respected, and empowered to bring their whole selves to work. Please check out our DE&I policy on our website to find out more.