Digital Content & Product Marketing Specialist for Ecommerce and Marketplaces

Portwest; Sheffield; On-site; GBP 30,000 - 45,000; Full time

Job summary

A leading global manufacturer of safety wear is seeking a Digital Content & Product Marketing Specialist in the Greater Sheffield Area. This full-time role involves driving online sales through compelling content on platforms like Amazon, leveraging AI tools, and collaborating with cross-functional teams. Ideal candidates have 3–5 years of ecommerce content creation experience and exceptional copywriting skills.

Qualifications

• 3–5 years in ecommerce content creation or product marketing.
• Exceptional copywriting and editing skills.

Responsibilities

• Create persuasive product titles, descriptions, and bullet points.
• Collaborate with ecommerce, marketing, and design teams.
• Apply SEO techniques to keep content competitive.

Skills

Ecommerce Content Creation

Product Marketing

Copywriting

SEO Techniques

Data Analysis

Education

Degree in Digital Marketing

Degree in Media Communications

Degree in Journalism

Tools

Amazon Seller Central

Akeno

Adobe Suite

Helium 10

Job description

PORTWEST, a leading global manufacturer of safety wear, workwear and PPE is currently seeking applications for the position of Digital Content & Product Marketing Specialist for Ecommerce and Marketplaces based in the Greater Sheffield Area on a full-time permanent basis reporting to the Head of Ecommerce. Founded in 1904, Portwest has become one of the fastest growing workwear companies in the world currently employing over 5,100 staff worldwide. With 1400 styles across more than 20 ranges, we design, manufacture and distribute market leading workwear, safety wear and PPE in fully owned production facilities. We’re on a mission to become the world’s most requested PPE and Safety Wear Brand.


JOB SUMMARY:

Join Our Team and Drive Ecommerce Success Ready to take your product marketing and digital content skills to the next level? Join our focused, high-impact team in Greater Sheffield and drive online sales through compelling, conversion-driven content on platforms like Amazon. In this specialised role, you’ll leverage cutting-edge AI tools, collaborate with cross-functional teams, and shape our ecommerce strategy. If you’re passionate about optimising product listings and seeing your work boost sales, this is your chance to shine.

KEY RESPONSIBILITIES:

• Create persuasive product titles, descriptions, and bullet points to boost conversions on Amazon’s B2C and B2B platforms.
• Collaborate with ecommerce, marketing, and design teams to turn complex data into polished, brand-aligned content.
• Use AI tools, platforms like Akeno, and analytics software to optimize product listings and enhance performance.
• Apply SEO techniques (keywords, tags) to keep content competitive and adapt to market trends.
• Run A/B tests, analyse performance metrics, and refine content for maximum impact.
• Lead content for product launches and campaigns, ensuring alignment with sales goals.

REQUIREMENTS:

• 3–5 years in ecommerce content creation or product marketing, preferably with exposure to both B2C and B2B, and a commitment to growing with us long-term.
• Hands-on experience with product platforms (e.g., Amazon Seller Central) and tools like Akeno, Adobe Suite, Helium 10, or similar.
• Exceptional copywriting and editing skills with a knack for brand storytelling.
• Ability to multitask, meet deadlines, and thrive in a fast-paced environment.
• Nice-to-have: Fluency in French, German, Spanish, or Italian.
• Degree in Digital Marketing, Media Communications, Journalism, or a related field—or equivalent real-world expertise.

Ready to Make Your Mark? Apply now and show us how you’ll elevate our product content and presence on Amazon and beyond!