Digital Content Merchandiser - Netherlands and Belgium

Nisbets; Bristol; Hybrid; GBP 30,000 - 40,000; Full time

Job summary

A leading company is seeking a Digital Content Merchandiser for the Netherlands and Belgium. The role involves optimizing product categories, creating SEO-friendly content, and analyzing user journeys to enhance customer experience. Candidates should be fluent in Dutch and English, with a strong background in digital merchandising.

Qualifications

• Experience in digital merchandising or digital marketing.
• Proven ability to translate professional content from English to Dutch.
• Strong data analysis and decision-making skills.

Responsibilities

• Ensure assigned categories meet customer and business requirements.
• Deliver high-quality product descriptions following SEO best practices.
• Analyze and optimize user journeys using analytics tools.

Skills

Fluency in Dutch

Fluency in English

Communication skills

Data analysis

SEO knowledge

Stakeholder management

Tools

Adobe Analytics

Google Analytics

Microsoft Office

Excel

Job description

Digital Content Merchandiser - Netherlands and Belgium

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We are seeking an experienced Digital Content Merchandiser fluent in both Dutch & English to join our dynamic team.

In this role, you will take ownership of new product introductions on our Netherlands and Belgium websites, ensuring optimal placement and navigation to enhance the user journey, and creating content that improves customer understanding of the products. You will collaborate closely with merchandising colleagues and the commercial team to optimize the user experience across our Netherlands and Belgium websites. Using insights and analytics, you will understand customer needs and pain points, taking action to simplify navigation and increase conversion rates.

This role can be based in the Netherlands (preferably Eindhoven) or the UK (preferably Avonmouth).

The role offers hybrid working (after a training period), with 3 days in the office and 2 days remote.

Key Accountabilities

1. Category Optimization: Ensure assigned categories meet customer and business requirements.
2. Product Copy: Deliver high-quality product descriptions following SEO best practices.
3. Content Creation: Develop and translate copy for long-form pages, emails, homepage banners, and printed materials.
4. Analytics: Use tools like Adobe Analytics and GA4 to analyze and optimize user journeys.
5. Website Management: Manage ad-hoc updates such as delivery info, discontinued products, and assets.
6. Performance Reporting: Create and maintain reports to assess and improve category performance regularly.

Capabilities, Skills, and Experience Required

• Fluent in Dutch and English, with excellent communication skills.
• Experience in digital merchandising or digital marketing.
• Proven ability to translate professional content from English to Dutch.
• Strong data analysis and decision-making skills.
• Knowledge of SEO principles.
• Deep understanding of the online customer journey.
• Advanced Excel skills and proficiency in Microsoft Office.
• Ability to work independently and manage workload effectively.
• Excellent communication and stakeholder management skills.
• Experience with SEO platforms like Conductor and Brightedge.
• Analytics experience with tools like Adobe, Google Analytics, and Glassbox.

Seniority level

• Associate

Employment type

• Full-time

Job function

• Product Management and Other

Industries

• Caterers and Wholesale