Digital Content Manager

ASA International Ltd; City of Edinburgh; Hybrid; GBP 30,000 - 41,000; Full time

Job summary

ASA International Ltd, on behalf of ASA Recruitment's Public Sector client in Edinburgh, seeks a Digital Content Manager for a hybrid 23-month contract at c. £194.38/day outside IR35, dependent on experience.

You will lead website and intranet content, develop accessible web strategies, oversee analytics, and coordinate with senior management to ensure content is accurate, compliant and aligned with Terms of Reference.

Qualifications

• Formal digital content qualification or significant digital comms experience.
• Excellent written and oral communication across internal/external audiences.
• Strong knowledge of digital comms and CMS, with high-quality content creation.
• Experience in fast-paced, multi-disciplinary environments.
• Ability to prioritise, plan and meet tight deadlines.
• Excellent interpersonal skills with a range of stakeholders.
• Resilience handling distressing subject matter.
• IT literate with Word, Excel, Outlook (MS 365).
• Meticulous attention to detail.

Responsibilities

• Engage with senior leaders to manage and optimise website structure and content.
• Research and enhance web strategies; audit website activities via Drupal.
• Produce monthly performance reports including Google Analytics data.
• Develop and expand staff intranet; drive organisation-wide adoption.
• Coordinate with Publications Manager to ensure up-to-date content.
• Act as a point of contact on performance, content, and security.
• Develop clear processes to guide users of the website and intranet.
• Ensure training for colleagues on website/intranet usage.

Skills

Digital content qualification

Digital communications

Oral and written communication

MS 365

Content management systems

Work under pressure

Interpersonal skills

Attention to detail

Education

Formal digital content qualification

Tools

MS 365

Job description

ASA Recruitment’s client, a Public Sector organisation in Edinburgh, is currently looking to recruit a Digital Content Manager on a hybrid basis, on an initial 23-month contract (with potential extensions) on a rate of c.£194.38/day outside of IR35 (based on experience).

The Role

To support the successful achievement of organisation’s Terms of Reference, the organisation is looking to recruit a Digital Content Manager. The successful candidate will work under the supervision of the Assistant Head: Projects. Primary responsibilities will include, but not limited to, management of the website and staff intranet, preparing and overseeing user guidance, policy compliance, and researching, maintaining and enhancing accessible web strategies for the organisation that reflect its Terms of Reference.

Responsibilities

• Engage with the Chair, Chief Executive and senior management team of organisation, as well as the organisation’s media and PR team, to proactively manage, maintain, create, develop and optimise the website structure and quality content for diverse audiences;
• Effectively research, maintain and enhance web strategies;
• Audit and report on website activities through the Drupal platform;
• Produce a monthly performance report, including, but not limited to, data pertaining to Google analytics, and future forecasting of website activities;
• Proactively manage, and further develop, the newly created staff intranet;
• Proactively drive internal engagement and adoption of the staff intranet across the organisation, to promote awareness, usage and interaction, ensuring a user-friendly, up-to-date, organisation-wide information platform;
• Liaise with the management team, and work with the Publications Manager on an ongoing basis, to ensure the website and intranet are fully up-to-date and that all content is consistent, accessible and reflects priorities;
• Act as point of contact with internal and external stakeholders, on the performance, content and security of the website and intranet;
• Develop clear processes and procedures to guide and support users of the website and intranet;
• Ensure suitable website and intranet training for colleagues is available where required;

Essential Experience

• A formal digital content qualification and/or significant experience in digital communications within a sensitive and confidential environment
• High levels of oral and written communication skills, with the ability to confidently present and engage in a range of internal and external settings
• Excellent working knowledge of all forms of digital communications and content management systems, which includes writing and designing high-quality content
• Experience of working in a high performing, fast-paced, dynamic, multi-disciplinary environment
• Proven ability to work under pressure, plan, prioritise, manage competing demands and meet tight deadlines
• Good interpersonal skills and ability to work with a wide range of internal and external stakeholders
• A high degree of personal resilience and the ability to deal with what can be a distressing subject matter
• IT Literate, with strong knowledge in MS 365, including Microsoft Word, Excel and Outlook
• Meticulous attention to detail