Digital Content Lead for UX & Growth

JD Sports Fashion; Bury; On-site; GBP 40,000 - 60,000; Full time

Benefits offered by this job

Staff discount

Personal development opportunities

Job summary

JD Sports Fashion is seeking a Content Manager to oversee day-to-day content delivery across the business, ensuring deadlines and high standards. You will coordinate with UX, design, and project teams to produce content for desktop, mobile, app and kiosks, driving brand storytelling and on-site conversion.

With strong online marketing experience in ecommerce, you will lead a content team, manage multiple projects, and analyse performance to inform future changes.

Qualifications

• Experience in online marketing for ecommerce retail.
• Experience planning digital content across multiple channels.
• Experience managing a content or marketing team.
• Experience using Google Analytics to report on performance.
• Marketing degree or equivalent qualification.

Responsibilities

• Manage and circulate delivery of content to meet business requirements and strict deadlines.
• Develop all content and drive brand story presence to increase conversion, views and add-to-cart across site and app.
• Collaborate with the UX team to improve site conversion and product view performance with best-in-class creative.
• Work with the projects team to trial and deliver new functionality across the Omni-Channel estate on time.
• Partner with the studio team to create leading content for JD across EMEA and implement efficient content delivery processes.
• Review heat maps and provide regular analysis to inform future changes.
• Monitor competitor activity and relevant creative sources and share insights with the team.
• Ensure brand guidelines and creative consistency across all channels (desktop, mobile, app, kiosk, iPad).

Skills

Digital marketing

Ecommerce

Team leadership

Content planning

Google Analytics

UX collaboration

Brand storytelling

Omni-channel

Education

Marketing degree

Tools

Mesh

Fred Hopper

Job description

JD Sports Fashion is seeking a Content Manager to oversee day-to-day content delivery across the business, ensuring deadlines and high standards. You will coordinate with UX, design, and project teams to produce content for desktop, mobile, app and kiosks, driving brand storytelling and on-site conversion.

With strong online marketing experience in ecommerce, you will lead a content team, manage multiple projects, and analyse performance to inform future changes.