Digital Content Lead

Spotlight Recruitment; Greater London; On-site; GBP 27,000 - 45,000; Part time

Job summary

Spotlight Recruitment is partnering with a luxury fashion brand to hire a Digital Content Lead. You will craft social content, video and email stories that reflect the brand’s voice for a discerning luxury audience.

Own the content calendar, write captions and long-form narratives, and coordinate shoots with talent and stylists. 2–4+ years in fashion/luxury social is ideal; you should be able to research provenance and fashion history and adapt quickly to trends.

Qualifications

• 2–4+ years running social for fashion or luxury brands.
• Strong writing for captions and long-form content.
• Familiar with AI tools for research and drafting, with brand voice.

Responsibilities

• Create reels around trend and cultural formats.
• Write long-form captions on provenance and fashion history.
• Maintain weekly content calendar and monthly performance reviews.
• Collaborate with archives, stylists, and press for content.

Skills

Social media management

Copywriting

Content creation

Storytelling

Video content production

Trend analysis

Tools

AI tools

Job description

Digital Content Lead | luxury fashion, up to £45k pro-rata, 3 days a week

Our client is a luxury, high-end fashion brand, seeking a Digital Content Lead with creative content creation skills to produce social media, content and engaging digital campaigns for their audience of luxury shoppers. As Digital Content Creator, you will be the storyteller for this brand, and will naturally live and breathe luxury fashion. You’ll create and execute content, produce social media video content and using your outstanding copywriting skills to create written content for web, social media, and email newsletters.

We’re looking for someone an amazing sense for design, and knowledge of luxury fashion, culture and social media who will also be managing and coordinating talent/creators for shoots and social content and developing fresh content concepts aligned with the brand. You'll work alongside an existing video editor and focus is ideas, story, filming, and strategy.

What you'd own:

• Reels built around trend and cultural-comparison format
• Long-form, researched captions on provenance and fashion history
• A weekly content calendar and monthly performance review
• Collaborations with archive accounts, stylists, and press

Who we're looking for:

• 2–4+ years running social for a fashion, luxury, or lifestyle brand or creator account
• Equally comfortable jumping on a trend quickly and writing a slower, researched narrative caption
• A genuine interest in fashion history and archival design - this is knowledge-driven content, not templated content
• Comfortable using AI tools to speed up research and drafting, without losing your own judgement or voice

If you love fashion or luxury and want real ownership of a brand's story rather than just a content calendar to fill, we'd love to hear from you.

Spotlight Recruitment is an Equal Opportunities Employer. Our focus is to ensure we're inclusive every day, helping our clients to recruit and build organisations that reflect modern society and celebrate diversity in all its forms. We want our candidates to feel that they belong and can be their best, regardless of background, identity or culture and we especially welcome applications from under-represented groups.

If you need any adjustments to support your application, such as information in alternative formats or special requirements for accessibility, please contact us and we’ll do everything we can to help. This information will be treated as confidential and used only for the purpose of determining any adjustments you may need for the interview process.