Digital Content Creator

Donaghy Bros; Kilrea; On-site; GBP 25,000 - 35,000; Full time

Job summary

Join a dynamic and multi-award-winning electrical appliance retailer as a Social Media Specialist! This role is perfect for an innovative and passionate individual eager to craft engaging content and develop creative social media strategies. You will collaborate with a talented marketing team, manage exciting campaigns, and oversee in-store events while staying ahead of the latest trends. With a commitment to excellence and a vibrant work environment, this opportunity offers the chance to make a significant impact in a leading Northern Irish company. If you thrive in a creative setting and love engaging with audiences, we want to hear from you!

Qualifications

• Experience as a Social Media Specialist or similar role is essential.
• Strong knowledge of social media platforms and their audiences.

Responsibilities

• Develop creative social media strategies and collaborate with the sales team.
• Create and curate engaging content for various platforms.
• Monitor social media channels and respond to customer feedback.

Skills

Creativity

Social Media Strategy

Content Creation

Analytical Skills

Problem Solving

Organisational Skills

Education

Bachelor’s degree in Marketing

Bachelor’s degree in Communications

Tools

TikTok

Facebook

Instagram

YouTube

LinkedIn

META Advertising

Job description

Donaghy Bros is a multi-award-winning electrical appliance retail business. Established in 1964 by brothers Sean, Tommy, and Gerard, the company is now proudly directed by second-generation brothers James and Dermot Donaghy.

With two showrooms — one in Kilrea and a state-of-the-art super showroom in Limavady — alongside a thriving eCommerce platform, Donaghy Bros is a leader in the Northern Irish electrical appliance market.

Our continued investment, combined with passion, drive, expertise, and a commitment to excellence, has fueled consistent growth. Today, we proudly serve thousands of customers across GB, NI, and ROI each month.

As part of our growth strategy, we are seeking a creative, positive, energetic, and passionate individual to join our expanding marketing team.

Full Time Permanent

Working Hours: Mon - Sat 9am -5.30pm

Responsibilities:

1. Collaborate with the wider marketing team to develop creative and engaging social media strategies, working closely with the sales team to highlight our expertise and extensive product range.
2. Create and curate content for a variety of platforms, including TikTok, Facebook, Instagram, YouTube, and LinkedIn.
3. Monitor social media channels for trends, news, and customer feedback, and respond to comments and messages in a timely manner.
4. Analyse social media data and generate reports on key metrics to drive continuous improvement.
5. Stay informed about the latest social media trends and best practices to ensure innovative content strategies.
6. Work closely with our digital partners to develop and curate creative and engaging META advertising campaigns.
7. Support the wider marketing team in designing and delivering agreed-upon marketing campaigns.
8. Plan, manage, and execute in-store events, ensuring seamless execution.
9. Oversee the marketing budget, allocating funds to planned activities and providing regular updates.

We’re seeking someone with:

1. A passion for creativity and innovation in social media and marketing.
2. Strong knowledge of social media platforms and their respective audiences.
3. Proven work experience as a Social Media Specialist or in a similar role.
4. Creative thinking and problem-solving abilities.
5. Ability to work independently and as part of a team.
6. Ability to talk on camera.
7. Strong organisational skills and attention to detail.
8. Bachelor’s degree in Marketing, Communications, or a related field.