Digital Content & Conversion Manager — Hybrid

Zoopla Ltd.; Greater London; Hybrid; GBP 50,000 - 65,000; Full time

Benefits offered by this job

25 days annual leave

Cycle to work

Gym on-site in London

Private medical insurance

Discretionary annual bonus up to 10%

Job summary

Zoopla is seeking a Digital Content Manager to shape and execute content strategies across the funnel. You will create engaging, data-driven content that drives audience action and business growth, collaborating with marketing, product, CRM and digital teams to map messaging to user journeys.

The role focuses on reducing abandonment, improving engagement and conversions, managing both onsite and offsite editorial, and aligning content with Zoopla's tone of voice.

Qualifications

• Experience in digital marketing, content marketing or editorial roles.
• Experience with content tools and systems (e.g., Contentful) and briefing workflows.
• Strong copywriting, SEO, conversion optimisation and data-driven content strategies.
• Ability to map content to specific marketing funnels and business goals.
• Exceptional writing, storytelling and editing skills; able to simplify complex topics.
• Excellent cross-functional collaboration with product, CRM, sales and digital teams.

Responsibilities

• Create messaging tailored to user profiles and journeys at each stage.
• Evaluate content effectiveness and address engagement challenges with the digital team.
• Refine funnels by reducing friction and improving messaging and content strategies.
• Oversee offsite and onsite editorial for consistent content across platforms.
• Collaborate with CRM to develop high-converting email content aligned to Zoopla tone.
• Work with product teams to refine content within user journeys and test with users.

Skills

Digital marketing experience

Content marketing experience

Copywriting and editing

SEO and conversion optimisation

Cross-functional collaboration

Content strategy mapping to funnels

Job description

Zoopla is seeking a Digital Content Manager to shape and execute content strategies across the funnel. You will create engaging, data-driven content that drives audience action and business growth, collaborating with marketing, product, CRM and digital teams to map messaging to user journeys.

The role focuses on reducing abandonment, improving engagement and conversions, managing both onsite and offsite editorial, and aligning content with Zoopla's tone of voice.