Digital Content and Merchandising Executive

Ninjakitchen; Leeds; On-site; GBP 32,000 - 52,000; Full time

Benefits offered by this job

Health insurance

Retirement plans

Paid time off

Employee stock purchase options

SharkNinja product discounts

Job summary

Ninjakitchen is seeking a Digital Content and Merchandising Executive to own digital content across our UK websites, drive day-to-day merchandising and content updates, and align with trading goals to improve the customer journey.

You will work with Salesforce Commerce Cloud, UX, SEO and analytics tools to optimise content, campaigns, and site performance, collaborating with global teams.

Qualifications

• Proven experience managing digital content within CMS platforms.
• Highly organised with ability to manage multiple projects and meet deadlines.
• Excellent communication, stakeholder management, proofreading, and attention to detail.

Responsibilities

• Develop and maintain a digital content and merchandising strategy aligned with business priorities.
• Manage content across Salesforce Commerce Cloud with accuracy and accessibility.
• Conduct regular content audits, proofreading, and edits for clarity and accessibility.
• Create, upload and merchandise content to support product launches and campaigns.
• Collaborate with SEO to curate optimised landing pages for visibility and user journeys.
• Use tools like waiting room/online queuing and merchandising features to improve engagement and measure with analytics.

Skills

CMS management

Content editing

Stakeholder mgmt

Analytical mindset

Tools

Salesforce

GA4

Job description

Role Overview

We are seeking a Digital Content and Merchandising Executive to join our UK team. The successful candidate will take ownership of digital content across our UK websites, supporting day‑to‑day merchandising and content updates. You will ensure all site content is accurate, engaging, and aligned with both business objectives and trading goals, while driving continuous improvements to the customer journey through targeted UX enhancements.

This role requires a data‑driven mindset, using insights from platforms to guide decision‑making. You will collaborate closely with UK and global teams to ensure our websites are optimised, compliant, and delivering outstanding consumer experiences.

Key Responsibilities

• Develop and maintain a digital content and merchandising strategy, using a data‑led approach aligned with business and trading priorities.
• Manage content across Salesforce Commerce Cloud, ensuring accuracy, consistency, and accessibility.
• Conduct regular content audits, proofreading, and editing to maintain accuracy, clarity, and compliance with accessibility standards.
• Create, upload, and merchandise content to support product launches and trading campaigns.
• Work closely with the SEO team to curate optimised landing pages that improve visibility and enhance user journeys.
• Use tools such as waiting room/online queuing and merchandising enhancements to improve engagement, measuring effectiveness with VWO.
• Oversee day‑to‑day site maintenance, including promotional code and campaign set‑up, legislation updates, campaign rollouts, and enablement activities.
• Work with the wider DTC teams, including CRM, Affiliates, and Paid Marketing, to improve on‑site consumer journeys.
• Use VWO, Salesforce analytics, and GA4 as reporting tools to monitor content and site performance.
• Provide actionable insights and recommendations to increase engagement, improve conversion, and optimise the consumer journey.
• Work closely with trading teams to meet commercial goals, ensuring clear communication during peak trading periods.
• Partner with marketing, product development and UX teams to align and optimise content across platforms.
• Share best practice guides and quality control processes across regions to ensure consistency and minimise risk, particularly during and after platform migrations.

Skills & Experience

Essential

• Proven experience managing digital content within CMS platforms.
• Highly organised, with the ability to manage multiple projects and meet deadlines in a fast‑paced environment.
• Excellent communication, stakeholder management, proofreading, and attention to detail.

Desirable

• Familiarity with Salesforce and analytics tools.
• Knowledge of UX principles to support consumer journey optimisation.

Benefits

We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more.

Equity and Inclusion

We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at [e-mail]