Art Director, DTC

SharkNinja; Greater London; On-site; GBP 65,000 - 90,000; Full time

Benefits offered by this job

Health insurance

Retirement plans

Paid time off

Employee stock purchase options

Wellness programs

Product discounts

Learning & development

Job summary

SharkNinja in London is seeking an Art Director to join our In Market Creative team. You will lead market-specific campaigns, digital content, and channel creative, ensuring global brand standards resonate locally.

You’ll be a creative generalist across digital, social, and CRM to drive engagement. The role requires 6+ years in art direction, a strong portfolio, and proficiency in Figma + Adobe Creative Suite.

Qualifications

• 6+ years in art direction, digital design or creative direction.
• Portfolio showing art direction across digital campaigns, social and e‑commerce.
• Excellent graphic design, layout and typography.
• Experience adapting global creative for regional markets.
• Familiar with AI generative creative tools: Flora, Weavy; OpenAI or Claude.
• Proficient in Figma and Adobe Creative Suite.
• Strong communication; able to present to stakeholders.
• Organized; can manage multiple projects across markets.
• Experience with consumer electronics, beauty, or lifestyle brands preferred.

Responsibilities

• Art direct and design market-specific DTC creative across digital channels for EMEA.
• Collaborate with marketing to develop campaigns and creative executions.
• Adapt global platforms for local market needs while preserving brand consistency.
• Lead creative project lifecycle from brief to delivery.
• Direct photography, video and content shoots; manage external talent.
• Coordinate with Global NPD to align in-market creative with launches.
• Contribute to DTC design system and brand voice evolution.
• Present concepts to regional/global stakeholders.
• Mentor and guide junior designers as the team grows.

Skills

Art direction

Digital design

Creative direction

Portfolio

Graphic design

Figma

Adobe Creative Suite

AI generative creative

OpenAI / Claude

Social content formats

External talent management

Stakeholder presenting

Tools

Flora

Weavy

Job description

About Us

SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world.

AI at SharkNinja

At SharkNinja, we’re building an AI-native culture. We’re not waiting for the future; we’re creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what’s possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn’t been invented yet, you’ll fit right in.

About Sharkninja

SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people's lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market, and having the speed and agility to obtain significant market share in multiple product categories. As we expand our Direct-to-Consumer footprint globally, we're building a world-class creative organization to tell our story, drive conversion, and create the most outrageously extraordinary digital experiences in the category.

About Us

SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.

AI at SharkNinja

At SharkNinja, we’re building an AI-native culture. We’re not waiting for the future; we’re creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what’s possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn’t been invented yet, you’ll fit right in.

About Sharkninja

SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people's lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market, and having the speed and agility to obtain significant market share in multiple product categories. As we expand our Direct-to-Consumer footprint globally, we're building a world-class creative organization to tell our story, drive conversion, and create the most outrageously extraordinary digital experiences in the category.

THE ROLE

We're looking for an Art Director to join our In Market Creative team, based in London and supporting Shark and Ninja's DTC presence across the EMEA. In this role, you'll lead the creative development of market-specific campaigns, digital content, and channel creative, ensuring global brand standards come to life in ways that resonate locally. You'll be a creative generalist with strong art direction instincts, working across digital, social, and CRM touchpoints to drive consumer engagement and conversion in key markets.

What You’ll Do

• Art direct and design market-specific DTC creative across digital, social, email, and on-site channels for EMEA markets
• Partner with the Sr. Manager and regional marketing teams to develop campaign concepts and creative executions that drive DTC performance
• Adapt global creative platforms to local market needs, maintaining brand consistency while ensuring cultural and market relevance
• Lead creative across the full project lifecycle: brief, concept, design, and delivery
• Direct photography, video, and content shoots as needed, managing external talent and production partners
• Collaborate with the Global NPD team to ensure in-market creative is aligned with product launch strategy
• Contribute to the development and evolution of the SharkNinja DTC design system and brand voice
• Present creative concepts and strategies to regional and global stakeholders
• Manage and guide junior designers within the in-market team as the team grows

What You Bring

• 6+ years of experience in art direction, digital design, or creative direction, in‑house, agency, or DTC
• Portfolio demonstrating strong art direction across digital campaigns, social, and e‑commerce creative
• Excellent graphic design, layout and typography
• Experience working across multiple markets or adapting global creative for regional audiences
• Familiar with producing AI Generative Creative using node‑based systems: Flora, Weavy
• Proficiency using Open AI or Claude
• Proficiency in Figma and Adobe Creative Suite
• Strong understanding of social content formats and platform‑specific creative best practices
• Experience briefing and managing external creative talent
• Excellent communication skills, comfortable presenting to senior stakeholders and cross‑functional partners
• Highly organized and able to manage multiple projects across different markets simultaneously
• Experience with consumer electronics, beauty, or lifestyle brands preferred

WHY SHARKNINJA

• Work on two of the most recognized consumer brands in the world
• Be part of a fast‑moving, entrepreneurial team that ships at scale
• Shape the future of creative within DTC, from brand storytelling to conversion optimization
• Collaborative, high‑performance culture built around the OE (Outrageously Extraordinary) mindset
• Competitive compensation, benefits, and opportunity for growth

Our Culture

At SharkNinja, we don’t just raise the bar—we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.

What We Offer

We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what’s possible. When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community. Together, we won’t just launch products—we’ll disrupt entire markets.

Learn More About Us

Life At SharkNinja

Outrageously Extraordinary

SharkNinja Candidate Privacy Notice

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We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at [e-mail]