Digital Content Analyst

The Institute of Art and Ideas; Greater London; Hybrid; GBP 28,000 - 38,000; Full time

Benefits offered by this job

Pension scheme

Private healthcare

Hybrid working

Employee Assistance Programme

Cycle to Work

Company socials

Festival ticket discounts

Job summary

The Institute of Art and Ideas is seeking a Junior Web Analyst to join our communications and digital marketing team. You will monitor site performance, analyze user behavior, and help shape content, design, and UX/UI across the site.

You will work with experienced designers and developers, using Google Analytics and UX research to drive data-informed decisions. A hybrid working setup and career-friendly benefits support your growth and wellbeing.

Qualifications

• University degree with 2.1 from a top university.
• Strong interest in digital content and culture.
• Experience with Google Analytics and UX Research is highly desirable.

Responsibilities

• Track site performance and report findings to senior team.
• Explore and implement UX/UI improvements to boost interactions and conversions.
• Help manage on-site content, copy, and design for better user experience.
• Contribute to wireframes, user flows, and website design discussions.

Skills

Data analysis

Editorial judgement

Communication

Copywriting

Education

2.1 from top university

Tools

Google Analytics

Basic design tools

Web CMS

Job description

Described by Total Politics as "Europe's Answer to TED", and by the Guardian as "the return to big thinking", the IAI is a global platform for ideas from the world's leading thinkers including more than a thousand debates and talks, academy courses, and an online magazine. Content for the site comes from the HowTheLightGetsIn Festival, the world's largest philosophy and music festival, and monthly online IAI Live events.

This role is an exciting opportunity for a talented and ambitious person to join our communications and digital marketing team as a Junior Web Analyst.

As a Digital Content Analyst, you will be motivated by understanding how users find our website, and will explore and develop different ways to improve website interaction and conversions. Beyond data, you will also take on webmaster responsibilities, helping to manage on-site content, copy, design, and UX/UI. You will have the ability to interpret and respond to data patterns and the imagination to come up with goal-oriented solutions across both the analytical and creative sides of the website. As the role develops you will build up a thorough understanding of how to use analytical tools to drive changes to the website, and gain hands-on experience of wireframes, user flows, and website design.

You will work alongside experienced designers, developers and our Creative Director, helping to realise the IAI's short and long term digital goals. You will need to be results focused, agile and have excellent organisational skills. You will be a good communicator with sound editorial judgement, comfortable both analysing performance and contributing directly to the look, feel, and content of the site. You will track the performance of our site/s, try out new concepts and ideas, reporting back to the senior team with your findings and analysis. As you grow in experience you will have the opportunity to put forward your own ideas and develop your own strategies, including on content, design, and UX/UI.

Applicants for this position will need to demonstrate exceptional academic results (min. 2.1 from a top university). In addition, all candidates will need to show they are passionate about the content we create and our goal to change how the world thinks putting philosophy and big thinking at the centre of culture. Experience of Google Analytics and UX Research, basic design knowledge, copywriting, and experience of working with websites are all highly desirable and an advantage though not essential if you are able to show engagement in and understanding of the contemporary digital environment. Well-suited degrees include philosophy, maths, human sciences, economics, psychology, marketing, or computer science.

At the IAI, we are focused on supporting your career progression and wellbeing. In joining our team, you will also become eligible for our range of benefits, including our pension scheme, private healthcare insurance cashback scheme, hybrid working, Employee Assistance Programme, Cycle to Work, frequent company socials and biannual parties, gym and HowTheLightGetsIn festival ticket discounts, and more!

We are proud to be an equal opportunity workplace, and actively support and encourage people from a variety of backgrounds, experiences and skill sets to join us and help shape what we do.