Digital and Content Analyst

Aplaro Ltd; Greater London; On-site; GBP 42,000 - 60,000; Full time

Job summary

ICG is seeking a Digital and Content Analyst or Associate to join its Corporate Affairs team in London. You will shape storytelling across external and internal communications, collaborating with investment teams, client solutions and stakeholders.

The role supports the growth of our brand in a global network and offers exposure to cross-market communications. Based in our London office, you will develop content, publish across channels, measure performance and help improve processes.

Qualifications

• Excellent written and spoken English, with high attention to detail.
• Ability to think critically and grasp the bigger picture.
• Team player who can work independently.
• Experience with MS Word and PowerPoint.
• Familiarity with WordPress, SharePoint or similar CMS.
• Experience using social media in a professional environment.

Responsibilities

• Research, write and edit content with internal and external partners.
• Publish content on internal and external channels.
• Monitor content performance and optimise accordingly.
• Collaborate with colleagues across ICG to support storytelling.

Skills

English language

Critical thinking

Team player

Social media management

AI/LLM awareness

Tools

Microsoft Word

PowerPoint

Copilot 365

WordPress

SharePoint

Job description

Job Title: Digital and Content Analyst or Associate Contract Type: Permanent, full-time Location: London, St Pauls Department: Corporate Affairs

What the Hiring Manager says….

Our exceptional people originate differentiated opportunities, invest responsibly, and deliver long-term value. ICG partners with management teams, founders, and business owners in a creative and solutions-focused approach, supporting them with our expertise and flexible capital. Your role will be to help us to tell this story, across the fields of external and internal communications. Investment excellence will be at the heart of your storytelling, as you work with us to raise awareness of ICG in the 20+ global locations in which we have a local presence and forge critical, long-standing relationships with our clients, shareholders and other stakeholders. As our new Digital and Content [Analyst or Associate], you will join ICG during a period of growth but amid a challenging external environment, one within which we believe we are well-positioned to navigate.

Summary of our opportunity

You will join an established, agile, highly collaborative, performance-driven and impactful Corporate Affairs team of nine as it begins to implement its refreshed strategy, five years on from its establishment. The role’s geographic focus is global, focused on the 20+ countries in which we have a local presence. Key stakeholders internally are ICG’s investment teams, Client Solutions Group, Shareholder Relations, Corporate Development, and Compliance. You will be based primarily in our London office on Ludgate Circus near St Paul’s. The role will either be at Analyst or Associate level, depending on the experience, capability and career achievements-to-date of the successful candidate.

An outline framework for each role:

• Analyst: Builds knowledge and expertise. Provides an emerging level of technical expertise in their work process area to support others. May supervise or coordinate a sub-project in providing a variety of support services.
• Associate: Provides a variety of support services; many occasionally manage one or two others, but usually acts as an individual contributor, using a practical level of knowledge to support relevant projects/initiatives.

Primary responsibilities for this role include (but are not limited to):

• Research, create and edit written and visual content in collaboration with ICG colleagues, creative agencies and external stakeholders
• Publish content to ICG’s internal communications platforms and its external owned and shared channels
• Measure, monitor and optimise content and channel performance, both for key human audiences and artificial intelligence
• Build connections and working relationships with colleagues across ICG, which will enable you to deliver efficiently and effectively

If you are not from a private markets background, you will apply your energy and intelligence to learning about and understanding the spaces within which we operate, as well as the opportunities and challenges ICG and its peers face. Applicants from a private markets background will find that there is ample room to grow at ICG. Aside from your core responsibilities and Digital and Content Analyst, you will contribute as required to the work of the wider ICG Corporate Affairs team, across client communications, media relations, public affairs, events, awards and issues management – this will provide you with a breadth and depth of experience, aiding your career growth and goals. Respond quickly and effectively to others within the business and can be relied on to deliver to a high standard.

Associate level responsibilities

• Associate level: Contribute to a positive work environment and demonstrate a more matured approach in their attitude and work ethic
• Associate level: Demonstrate a solid, developing understanding of applicable governance, compliance, risk policies and procedures and escal...
• Associate level: Generate ideas on improving the effectiveness of processes, applications and techniques both within the Digital and Content area, and Corporate Affairs more widely
• Associate level: Informally mentor Analysts or Graduates around the business
• Associate level: Manage interns, freelancers, agencies and consultancies, to ensure we are effectively using such resources, budgets and relationships, both in the short and long term

Key Requirements/ Qualifications

You will have demonstrable experience of:

• Excellent written and spoken English, coupled with a keen eye for accuracy and attention to detail
• Ability to think critically, be a self-starter, grasp the bigger picture and apply good judgement
• A team player who is equally comfortable working alone
• Intermediate ability to use and manipulate Microsoft Word and PowerPoint
• Intermediate Microsoft Copilot 365 or similar AI LLM skills
• Intermediate Wordpress, FirstUp, SharePoint or similar web or intranet content management experience
• Use of social media in a professional environment, ideally at organisation lev