Digital Communications Officer
Cumbria Health
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Job summary
The Digital Communications Officer role at Cumbria Health is a fixed term position for 12 months, offering 30 hours per week and a chance to shape our digital channels.
You will develop and maintain content across our staff web, external site and social media, ensuring usability, strong design and timely communications for patients, staff and partners across Cumbria.
Close date 13 November 2026; interviews TBC; full description in the posting.
Qualifications
- Skilled at content creation and storytelling.
- Excellent design sense for digital materials.
- Understanding of National NHS initiatives and public communications.
Responsibilities
- Develop and maintain digital channels and tools to communicate with internal and external audiences.
- Shape and deliver an effective communication strategy for the organisation.
- Keep up to date with digital best practices and share with the team.
- Operate the website CMS, keep site updated and improve usability.
- Develop a social media planner and content calendar for ongoing engagement.
- Monitor analytics and produce digital communications reports.
Skills
Education
Tools
Job description
Would you love the opportunity to join a growing organisation and be at the forefront of telling our story?
The Digital Communications Officer is responsible for the development andmaintenance of a range of Digital channels and tools, enabling Cumbria Health(CH) to communicate effectively with a range of audiences both internally andexternally.
As a digital all-rounder, the post holder will be comfortable planning and writingsocial media content as well as managing the content for staffweb, keeping theexternal website updated and continually enhancing its usability, design andcontent quality
This Position is fixed term for 12 months.
The contracted hours are 30 hours per week.
Closing Date: 13th November 2026
In person interviews will take place on: TBC
The post holder will support the organisation with a variety of day- to-day requestsincluding but not limited to:
- Patient and staff stories
- Newsletters
- Internal communications projects
- Major incident communications
- Publication of Briefings
- Corporate publications
- Organisation of events
Would you love the opportunity to join a growing organisation and be at the forefront of telling our story?
The Digital Communications Officer is responsible for the development andmaintenance of a range of Digital channels and tools, enabling Cumbria Health(CH) to communicate effectively with a range of audiences both internally andexternally.
As a digital all-rounder, the post holder will be comfortable planning and writingsocial media content as well as managing the content for staffweb, keeping theexternal website updated and continually enhancing its usability, design andcontent quality
This Position is fixed term for 12 months.
The contracted hours are 30 hours per week.
Closing Date: 13th November 2026
In person interviews will take place on: TBC
The post holder will support the organisation with a variety of day- to-day requestsincluding but not limited to:
- Patient and staff stories
- Newsletters
- Internal communications projects
- Major incident communications
- Publication of Briefings
- Corporate publications
- Patient information
- Organisation of events
All staff are expected to work to CH Values:
- Clinically focused - Everything every one of us does is for the patient
- Responsive - We listen and we respond quickly in a patient focused way
- One Team - We work together to provide a high quality service which isorganised and consistent, and in partnership with both the local Acute andCommunity Trusts
- High Standards - We provide skilled professionals working to the higheststandards who are passionate about improving patient care
- Growth and Sustainability - With strong roots we will continue to thrive andgrow
- Communities - Connecting and engaging to meet local needs
Cumbria Health on Call - CH places the patient, their family and their community at the heart of everything we do. We are an award-winning organisation, the first out-of-hours organisation in the country to be rated as outstanding by the Care Quality Commission (CQC).
We provide primary health care services, both in and out of hours, across Cumbria. We are values-driven and place great emphasis on inclusivity and the wellbeing and development of our staff, while striving to provide a consistently high-quality service. Our service is designed to improve health and wellbeing.
Working for CH can offer flexible opportunities in terms of location, hours and working patterns so you can enjoy a great work life balance. In order to provide the best patient care we understand the importance of ensuring staff satisfaction and are consistently trying to ensure we offer our staff a positive working environment whether that be though training or social events.
Listen to your heart. Have the work life balance you'd love.
This list of duties and responsibilities, which follows, represents the broad range of tasks which may be required to be undertaken either routinely or periodically. This list is not exhaustive and the role may include additional duties which are not listed here.
- Responsible for the development and maintenance of a range of Digitalchannels and tools, enabling us to communicate effectively with a range ofaudiences internal and external.
- Assist in the shaping and delivery of an effective communication strategyand assist in the design and promotion of performance management.
- To keep up to date with emerging good practices, technologies andcommunications strategies whilst sharing and developing this knowledgewith the Business team.
- Operate the content management system for the organisation website,keeping the site updated and helping to develop a project to devolve somelimited operating capabilities to the various services across CH.
- Ensure all online content is reviewed, up to date and maintained, supportingdepartments to develop content.
- Develop the website to improve the usability, design and content and toensure it meets the needs of the organisation
- Develop and manage a social media planner / content calendar, seekingcontinuous improvements to ensure a continuous social media presenceacross all CH business
- Monitor website/intranet usage and measuring social media engagementusing Google Analytics, and social media tools (e.g. Facebook insights) tocreate digital communications reports.
- Develop new ways to communicate with patients, staff and stakeholders viadigital communications
- Support staff, including those with limited computer skills, to use variousdigital tools, including social media, to communicate with their colleagues,patients and other stakeholders.
- Write web-friendly documents and creating engaging graphics for ourwebsite, intranet and social media channels.
- Manage the digital signage devices used across our sites
- Develop and manage digital communications tools and campaigns.
- Respond to social media posts and feedback comments to relevantdepartments.
- Maintain and develop the organisations social media policy.
- Keeping abreast of digital developments to ensure the organisation is in linewith best practice and undertaking investigations of new developmentswhen requested.
- Manage own workload with minimal supervision
- Work autonomously but within departmental procedures
- Establish and maintain positive working relationships with the operationaland management teams across the organisation
- Support Communities teams around Social Media, branding and design ofpromotional materials.
- To carry out any other reasonable duties in departments/locations as andwhen required, subject to training and capabilities.
- Skilled at content creation
- Excellent design skills
- Understanding of National NHS initiatives
- Degree level of education or
- equivalent experience
- Demonstrable experience in working with non-IT staff to implement digital solutions
- Experience working with Office 365 systems and tools
- Experience of developing applications using
- Microsoft Power Apps
- Previous NHS experience
- Respect confidentiality of patient information
- Demonstrate excellent organisational skills
- Advanced Microsoft office skills
- Demonstrate good attention to detail
- Strong written and verbal communication skills
- Excellent team player & ability to work autonomously
- Proven track record of working to strict deadlines
- Ability to communicate effectively with staff at all levels
- Ability to build rapport and effective relationships at all levels
- Demonstrate initiative
This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.
Cumbria Health
Cumbria Health
4 Wavell Drive, Rosehill Industrial Estate
Carlisle
CA1 2SE
United Kingdom
https://cumbriahealth.co.uk/ (Opens in a new tab)
4 Wavell Drive, Rosehill Industrial Estate
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