Digital Communications Officer

Smart 1 Recruitment Limited; Birmingham; On-site; GBP 35,000; Full time

Job summary

An innovative housing association is seeking a talented Digital Communications Officer to lead its digital transformation. This role involves developing and managing digital channels, creating engaging content, and leveraging analytics to drive improvements. You will collaborate with internal teams to enhance the organization's digital presence and engage various audiences effectively. The position offers a hybrid working model, competitive salary, and a range of appealing benefits, making it an exciting opportunity for those passionate about digital communications. Join this forward-thinking organization and make a significant impact in the community.

Benefits

Pension

Enhanced Holiday Entitlement

Family Friendly Policies

Cycle to Work

Life/Health Insurance

Discount Portal

Qualifications

• Degree-level education or equivalent experience is essential.
• Strong written and verbal communication skills, including copywriting and editing.

Responsibilities

• Develop and manage digital channels using co-creation techniques.
• Create engaging, SEO-optimised content for websites and social media.
• Manage crisis communications and enhance digital engagement.

Skills

Digital Channel Development

Content Creation

SEO

Google Analytics

Graphic Design

Crisis Communication

Organisational Skills

Copywriting

Interpersonal Skills

Email Marketing

Education

Degree-level education or equivalent experience

Tools

CMS

Microsoft 365

Adobe Creative

Google Ads

Mailchimp

Job description

A forward-thinking Housing Association (not-for-profit organisation) focused on empowering individuals to achieve stability, seeks a talented Digital Communications Officer to shape and grow its digital presence. At the early stages of its Digital Communications journey, the role involves developing and managing digital channels using co-creation techniques and technical expertise. Reporting directly to Head of Corporate Communications, the successful candidate will engage internal and external audiences by creating accurate, compelling and timely content across platforms.

Offered as a permanent contract, the position of Digital Communications Officer provides a competitive salary, appealing company benefits, attractive working environment, hybrid working (2 days office/3 days home) and flexi time (total working hours per week 37.5 hrs, with core hours being any time between Monday to Friday 8am - 6pm). Ideal candidate would possess expertise in Digital Channel Development and Management, Content Creation and Strategy and Analytics and Improvement. Candidates will be required to undergo a DBS check.

Duties of Digital Communications Officer:

• Build and deliver a staff intranet with content and editor training
• Develop LinkedIn content with internal teams
• Align digital communication plans with company goals
• Create engaging, SEO-optimised content for websites, social media and newsletters
• Maintain and update the website, collaborate with external developers to improve functionality
• Design email campaigns, manage lists, and analyse performance
• Use Google Analytics for insights and improvements
• Foster engagement on digital platforms and respond to queries
• Manage crisis communications and address online issues
• Stay updated on digital communication trends and best practices
• Organise workshops and refine web content
• Leverage web management systems for smooth implementation
• Craft copy, create diverse content and boost social media engagement
• Oversee digital communications for intranets and websites
• Deliver digital campaigns with project management skills
• Support GDPR-compliant systems and best practices
• Support digital communications within housing, local authority, charity, or voluntary sectors
• Plan and execute marketing campaigns via email platforms
• Enhance engagement through digital channels, tools, and web systems
• Support digital transformation (professional body membership desirable)

Skills/attributes required by Digital Communications Officer:

• Degree-level education or equivalent experience - essential
• Understanding of digital technologies like SEO, Google Analytics, LinkedIn, CMS, Microsoft 365, Adobe Creative and Google Ads
• Strong written and verbal communication skills, including copywriting and editing
• Graphic design skills for creating visually appealing digital content
• Organisational and time management skills with initiative
• Administrative expertise, ensuring GDPR compliance and best practices
• Strong interpersonal and collaborative abilities to refocus and manage changing priorities
• Crisis communication expertise for reputation management
• Passion for creating diverse online content (video, infographics, blogs, social posts)
• Knowledge of email platforms like Mailchimp for marketing campaigns

Location: Birmingham, West Midlands Hybrid role (2 days Office/3 days Home working)
Hours: Monday to Friday total 37.5 hours per week Flexitime (core hours 8 am 6 pm)
Salary: GBP34,084.00 p.a.
Benefits: Pension, Enhanced Holiday Entitlement, Family Friendly Policies, Cycle to Work, Life/Health Insurance and Discount Portal
Contract: Permanent

If you have the skills required to fulfil the role of Digital Communications Officer, please APPLY TODAY!