Digital Communications Fundraiser, CHARITY PEOPLE

Guardian Jobs; Wakefield; Hybrid; GBP 32,000 - 35,000; Full time

Job summary

A leading charity organization is seeking a Digital Communications Fundraiser to develop insight-led marketing strategies that enhance donor engagement. The successful candidate will utilize data and automation to create personalized supporter journeys, demonstrating a commitment to enhancing the hospice's outreach and securing its future. This full-time role based in Wakefield includes generous benefits and the possibility of remote work.

Benefits

Generous holiday entitlement

Wellbeing initiatives

Employee assistance programme

Life assurance

Pension options

Qualifications

• Experience developing insight-led supporter journeys across digital channels.
• Strong communicator able to translate data into meaningful content strategies.

Responsibilities

• Design and optimize digital supporter journeys to enhance donor experience.
• Analyze supporter behavior to refine communication strategies.

Skills

Digital communication

Data analysis

CRM tools

Automation

Personalization

Education

Relevant experience in digital fundraising or communications

Job description

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Would you love to use your expertise in automated, insight-led marketing journeys to deepen supporter engagement and drive income for a truly compassionate, community-based organisation?

Charity People is delighted to be partnering with a local hospice in Wakefield, which has been providing expert, holistic care to people in the Wakefield area for over 30 years. We're looking for a Digital Communications Fundraiser who will play a pivotal role in shaping how supporters connect with the hospice's work and help secure its future for the next generation of patients and families.

Salary: £32,000 - £35,000 per annum (depending on experience)

Hours: 37.5 hours per week with flexibility

Location: Wakefield, with the opportunity to work from home

Excellent Benefits Generous holiday entitlement, with the option to flex it through Annual Buy and Sell Leave Scheme, wellbeing initiatives (including wellbeing activities and events, physio access, a mental health app, GP 24/7 access, massage, reiki and reflexology and a menopause friendly work environment), discounts and offers, employee assistance programme, life assurance, on-site parking, an onsite restaurant, and pension options.

About The Hospice

This Hospice provides high quality care and support to people with life-limiting conditions, and their families, championing quality care across the Wakefield district. The hospice takes a holistic approach to promoting quality of life for its patients, giving equal consideration to the physical, emotional, social and spiritual needs of them, their families and carers.

About The Role

This is a brilliant opportunity to take the lead on designing and optimising digital supporter journeys that build lasting relationships and inspire giving. You'll use insight, data, and automation to:

• Build segmented, multi-channel supporter journeys that boost retention, increase lifetime value and enhance the donor experience.
• Identify key moments for personalised communication and ensure each touchpoint reflects the values and voice of the hospice.
• Work closely with the fundraising and marketing teams to align campaign messaging and deliver strategic, story-led engagement.
• Analyse supporter behaviour and journey performance to constantly refine, test and optimise.
  
  
  

About You

You'll bring experience of developing insight-led supporter or customer journeys across digital channels. You'll be someone who naturally seeks to understand behaviour and motivations, and you'll be confident using CRM and digital tools to build automated journeys that feel anything but robotic.

A strong communicator, you'll have the ability to translate data into compelling, meaningful content strategies that deepen supporter loyalty and emotional connection. This role would suit a data-savvy communications professional who is as passionate about personalisation as they are about making a difference.

Above all, you'll be motivated by making every supporter feel valued, seen and integral to the hospice's mission.

To find out more please get in touch with your CV to Ellen Drummond at Charity People in the first instance.

Deadline: 9am on Wednesday the 18th June

Interviews: TBC

Charity People actively promotes equality, diversity and inclusion. We match charity needs with skills and experience of candidates, irrespective of age, disability (including hidden disabilities), gender, gender identity or gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, or sexual orientation. We do this because we know greater diversity will lead to even greater results for the charities we work with.

Seniority level

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