Digital Campaign Manager B2B Uk and Ireland

Wavin; Chippenham; On-site; GBP 45,000 - 65,000; Full time

Job summary

Wavin, part of Orbia’s Building & Infrastructure business, is seeking a Digital Campaign Manager to plan, execute and optimise multi‑channel marketing campaigns that raise awareness, drive website visits and generate qualified sales leads against KPIs.

You will work with agencies, manage budgets, and develop campaigns across Google Ads, YouTube, LinkedIn, Meta and email, while building HubSpot workflows and lead scoring to nurture prospects through the funnel.

Qualifications

• Proven experience in planning and executing multi-channel digital campaigns.
• Strong knowledge of Google Ads, YouTube Ads, display, paid social and email marketing.
• Experience managing budgets, agencies and multiple stakeholders.
• Hands-on with HubSpot marketing automation and CRM platforms.
• Ability to create conversion-focused landing pages and campaigns.
• Strong analytics and reporting skills with data-driven decision making.
• Excellent project management and communication skills.

Responsibilities

• Plan, execute and optimise multi-channel digital campaigns to drive awareness and leads.
• Manage budgets, agencies and performance across channels.
• Create landing pages and email funnels to improve conversions.
• Develop reporting and dashboards to track KPIs.
• Collaborate with product and sales teams to align campaigns.

Skills

Digital marketing

Campaign planning

Performance marketing

HubSpot

Google Ads

YouTube Ads

LinkedIn Ads

Email marketing

Marketing automation

Content creation

Tools

HubSpot

Google Ads

YouTube Ads

LinkedIn Ads

Meta Ads

CRM platforms

Job description

About Wavin Orbia Building & Infrastructure Business:

What if your work could improve how water moves, how cities adapt, and how buildings perform every day? At Wavin, Orbia’s Building & Infrastructure business, this is what we do. Count on a warm welcome, where purpose comes to life. Here, we take responsibility for each other and our company, stay brave in pursuing innovation, and embrace diversity in perspectives, skills and talents. We encourage our employees to develop their talents and become the best version of themselves. Working as a strong team, we grow and advance life around the world. You will join an international, professional team and benefit from a competitive compensation package.

Key Responsibilities

Job Purpose: The Digital Campaign Manager is responsible for planning, executing, and optimising multi‑channel digital marketing campaigns that generate awareness, website visits and deliver qualified sales leads and opportunities against agreed KPIs. The role involves the running of a large scale digital lead gen and product awareness programme, agency management, hands on marketing automation set up, email marketing and performance reporting to support business growth and brand awareness.

Digital Campaign Planning & Execution

• Develop and execute digital marketing strategies aligned with business objectives and sales targets.
• Plan, coordinate, and activate multi‑channel campaigns across paid search, display advertising, social media, email marketing, and organic channels. This will include brand awareness and lead generation digital campaigns.
• Manage digital campaign budgets and optimise performance to maximise ROI and lead generation.
• Monitor and track campaign performance, report to internal stakeholders and make data‑driven recommendations to improve results.
• Working closely with marketing and product teams, create conversion focused campaign landing pages and email marketing funnels

Agency Management

• Act as the primary point of contact for external digital marketing agencies for digital advertising activation, content and asset creation.
• Create detailed campaign briefs, define objectives, target audiences, and success metrics across Google Ads, display networks, LinkedIn, Meta and other relevant social media platforms.
• Lead bimonthly agency meetings to review budgets, performance, priorities, and campaign development.

Email Marketing & Marketing Automation

• Create and execute email marketing campaigns to support lead generation, nurturing, and customer engagement.
• Build, manage, and optimise HubSpot workflows, automation programmes, lead scoring, and customer journeys.
• Ensure marketing automation supports the progression of prospects through the sales funnel.
• Create and send 3 x quarterly email newsletters to increase awareness, nurture relationships and generate leads.

Requirements

• Proven experience in digital marketing campaign planning, activation, and optimisation.
• Strong knowledge of Google Ads, YouTube Ads, display advertising, paid social media (Meta, LinkedIn) and email marketing.
• Experience managing budgets, external agencies and multiple stakeholders.
• Hands‑on experience with HubSpot marketing automation and CRM platforms.
• Understanding of search marketing principles, keyword strategy, and content optimisation.
• Strong content creation and copywriting skills.
• Experience of creating conversion focused landing pages to achieve specified business objectives.
• Experience creating thought leadership and social media content, particularly for LinkedIn.
• Strong analytical skills with experience using reporting and analytics tools.
• Excellent project management, organisation, and communication skills.
• Results‑driven with a focus on generating measurable sales opportunities and business growth.
• Ability to tell stories with data, create impactful weekly, monthly and post campaign reports.

Key Performance Indicators (KPIs)

• Marketing Originated Opportunities, and Sales Qualified Leads (SQLs) generated.
• Campaign ROI and cost per lead.
• Digital advertising performance (CTR, CPC, conversion rate, lead volume).
• Email campaign engagement and conversion metrics.
• Website traffic growth from relevant target segments e.g. target accounts, specific job titles etc
• Content engagement and LinkedIn thought leadership performance.

Wavin, Orbia’s Building & Infrastructure business, is an innovative solutions provider for the global building and infrastructure industry. Backed by more than 70 years of product development experience, we advance life around the world by ensuring safe and efficient water supply, sanitation and hygiene, climate‑resilient cities, and better building performance. Wavin has over 10,000 employees across more than 40 production sites worldwide, serving customers in over 80 countries through a global sales and distribution network. Our key commercial brands are Wavin, Amanco Wavin, Pavco Wavin, and Plastigama Wavin.

Wavin, Orbia’s Building & Infrastructure business is committed to inclusive hiring. We welcome applications from all qualified candidates, regardless of gender, age, background, sexual orientation, disability or any other characteristic.