Digital Campaign Manager

QAD; Greater London; On-site; GBP 70,000 - 90,000; Full time

Job summary

QAD is seeking a Data-driven Digital Campaign Manager to spearhead ABM-focused demand generation across EMEA. You will own always-on digital programs, optimize campaigns, and align with regional sales priorities to accelerate pipeline in multiple markets.

Reporting to the Marketing Director, EMEA, you will build scalable campaign frameworks, localize content (French, German), and drive measurable ROI through paid media, LinkedIn targeting and multi-market automation.

Responsibilities

• Build, execute and optimise multi-market digital campaigns across EMEA (paid media, ABM, nurture, webinars, content syndication, SEO).
• Develop regional campaign templates and localization frameworks for European markets (e.g., French and German web presence).
• Lead ABM motions aligned to Sales priorities for Large Enterprise and Medium Enterprise accounts.
• Oversee ongoing digital channels, paid search, and display with rigorous optimization.
• Provide rapid performance reporting to improve ROI and pipeline conversion.

Job description

Are you a data-driven, modern marketer ready to lead digital-first pipeline generation across EMEA? We are seeking a Digital Campaign Manager to serve as our dedicated digital authority, building and executing scalable demand generation and Account-Based Marketing (ABM) strategies across the region. Reporting to the Marketing Director, EMEA, you will bridge the gap between regional sales priorities and high-impact digital execution. You will take full ownership of our always-on digital channels, launch multi-market campaigns, and create scalable campaign frameworks that regional field teams can localise seamlessly.

Key Responsibilities

• Integrated Campaign Execution: Build, execute, and optimise multi-market digital programs across EMEA, including paid media, ABM, nurture flows, webinars, content syndication, SEO, and AI search initiatives.
• Scalable Frameworks: Develop regional campaign templates and frameworks that Field Managers can easily adapt for specific European markets, including localization projects (e.g., French and German web presence).
• ABM Leadership: Scale tailored Account-Based Marketing motions aligned to Sales priorities, targeting both Large Enterprise and Medium Enterprise accounts using tools like LinkedIn Targeted Advertising.
• Always-On Digital Management: Drive the rigour, management, and continuous optimization of regional digital channels, paid search, display, and digital platforms.
• Performance Analysis: Conduct rapid performance reporting and analysis at the fast pace digital channels demand to continually improve ROI and pipeline conversion.
• Cross-Functional Collaboration: Partner closely with Sales Leadership, Field Marketing peers, and global digital resources to ensure alignment, build confidence, and accelerate pipeline growth across EMEA beyond core UK&I and DACH territories.