Digital Brand Manager

Randstad Technologies Recruitment; Greater London; Hybrid; GBP 45,000 - 65,000; Full time

Job summary

Randstad Technologies Recruitment in London is seeking a Health & Wellness Brand Manager on a fixed-term contract. You will lead digital content, drive community engagement, and deliver high-impact experiential marketing for two snacking brands. The role focuses on 360° campaigns, social media ownership for TikTok and Instagram, and partnerships with influencers and media. Collaboration with EMEA teams will ensure cohesive brand execution.

Qualifications

• 3+ years in brand marketing or social media.
• Experience with multi-channel campaigns.
• Experience with influencer/PR partnerships.

Responsibilities

• Lead 360° campaigns across digital, field, and shopper channels.
• Own UK social presence and manage TikTok/Instagram calendars with agencies.
• Build partnerships with influencers, PR, and media partners.
• Oversee sampling plans to drive trial and retail visibility.
• Collaborate with EMEA teams and external agencies for cohesive brand execution.

Skills

Brand marketing

Social media

CPG experience

Job description

Role: Health & Wellness Brand Manager (Fixed Term Contract)

Location: Farringdon, London (Hybrid - 2 days/week in-office, typically Tue/Wed)

Hours: 9:00 AM - 5:00 PM

Are you a social-first marketing expert who loves creating viral moments and building brand communities?

We are looking for a dynamic Brand Manager to spearhead the growth of two powerhouse snacking brands. In this role, you will lead the creation of digital content, drive community engagement, and execute high-impact experiential marketing initiatives.

What you’ll do:

• Campaign Leadership: Drive 360° integrated marketing campaigns and brand activations across digital, field, and shopper channels.
• Social & Digital: Own the UK digital presence, managing content calendars for TikTok and Instagram while directing local creative agencies.
• Partnerships & Media: Lead relationships with influencers, PR, and media partners to generate brand hype and manage media investment.
• Strategic Sampling: Oversee field marketing and product sampling plans to drive product trial and retail visibility.
• Cross-Functional Alignment: Collaborate with EMEA marketing, sales, supply, and external agencies to ensure cohesive brand execution.

What you bring:

• 3+ years of experience in brand marketing, social media, or communications (ideally within high-growth CPG or culturally relevant, social-first brands).
• Proven success leading multi-channel campaigns (social, PR, influencer, media, and sampling).