Digital Brand Manager

Confidential; Greater London; Hybrid; GBP 45,000 - 65,000; Full time

Job summary

Confidential is looking for a Health & Wellness Brand Manager to spearhead two snacking brands from our London office. This hybrid role requires 2 days in-office (Tue/Wed) with 9:00 AM to 5:00 PM hours and a focus on social-first growth, content creation, and community engagement.

You will lead digital content, drive experiential marketing initiatives, and manage partnerships with influencers, PR, and media to build brand hype and retail visibility.

Qualifications

• 3+ years in brand marketing, social media, or comms in high-growth brands.
• Proven experience delivering multi-channel campaigns (social, PR, influencer, media, sampling).

Responsibilities

• Drive 360 integrated campaigns and activations across digital, field, and shopper channels.
• Own UK digital presence and manage TikTok/Instagram content calendars; direct local agencies.
• Lead influencer, PR, and media partner relationships to generate brand hype.
• Oversee field marketing and product sampling to boost trial and retail visibility.
• Collaborate with EMEA marketing, sales, supply, and external agencies for cohesive execution.

Skills

Social media marketing

Campaign management

Content creation

Influencer partnerships

Job description

Role: Health & Wellness Brand Manager (Fixed Term Contract)

Location: Farringdon, London (Hybrid - 2 days/week in-office, typically Tue/Wed)

Hours: 9:00 AM - 5:00 PM

Are you a social-first marketing expert who loves creating viral moments and building brand communities?

We are looking for a dynamic Brand Manager to spearhead the growth of two powerhouse snacking brands. In this role, you will lead the creation of digital content, drive community engagement, and execute high-impact experiential marketing initiatives.

What you'll do:

• Campaign Leadership: Drive 360 integrated marketing campaigns and brand activations across digital, field, and shopper channels.
• Social & Digital: Own the UK digital presence, managing content calendars for TikTok and Instagram while directing local creative agencies.
• Partnerships & Media: Lead relationships with influencers, PR, and media partners to generate brand hype and manage media investment.
• Strategic Sampling: Oversee field marketing and product sampling plans to drive product trial and retail visibility.
• Cross-Functional Alignment: Collaborate with EMEA marketing, sales, supply, and external agencies to ensure cohesive brand execution.

What you bring:

• 3+ years of experience in brand marketing, social media, or communications (ideally within high-growth CPG or culturally relevant, social-first brands).
• Proven success leading multi-channel campaigns (social, PR, influencer, media, and sampling).