Digital Audience Development Manager

Deutsch Englische Freundschaft; Greater London; On-site; GBP 40,000 - 70,000; Full time

Job summary

DEF, a Music Management company, seeks an Audience Development Manager to oversee the audience strategy across its roster of artists and digital platforms. You will manage CRM, social content, DSP profiling, and YouTube channels, coordinating with A&R, project managers and labels to maximise reach and engagement.

A strong track record with artists and large online followings is essential. Experience with WordPress or Squarespace for artist sites, and tools like Linkfire, Songkick and Bandsintown

Qualifications

• Experience managing CRM strategy and databases.
• Ability to write and present copy in an artist’s tone of voice.
• Experience with Meta for Business.
• Knowledge of Wordpress and Squarespace.
• Experience working with a smartlink provider such as Linkfire.
• Experience working with tour listing platforms such as Songkick, RA & Bandsintown.

Responsibilities

• Managing CRM strategy and database management.
• Commissioning, delivery and archiving of social media assets in partnership with the artists and a&r department.
• Artist website development and management.
• Youtube channel management.
• Social media strategy management in partnership with artists, project managers labels and other third parties.
• DSP profile management.
• DSP pitching including pitch writing.
• Managing and updating archives of social content.
• Managing the DEF social media profiles.
• Keeping up to date with best practices across platforms.

Skills

Large followings on social platforms

Copywriting in artist tone of voice

Meta for Business experience

WordPress

Squarespace

Smartlink providers (Linkfire)

Tour listing platforms (Songkick, RA,

Tools

WordPress

Squarespace

Job description

Music Management company DEF is looking for an Audience Development Manager to work across its roster of artists.

This role will focus on overseeing the audience strategy across online platforms- including a specific focus on CRM. It requires someone experienced working with artists with large online following as well as artists with a lot of potential for growth. We’re seeking a highly organised candidate who can manage digital administration across the roster.

A commitment and passion for the DEF artist roster is essential. This should not be considered an entry level position.

Key Responsibilities

• Managing CRM strategy and database management.
• Commissioning, delivery and archiving of social media assets in partnership with the artists and a&r department.
• Artist website development and management.
• Youtube channel management.
• Social media strategy management in partnership with artists, project managers labels and other third parties.
• DSP profile management.
• DSP pitching including pitch writing.
• Managing and updating archives of social content.
• Managing the DEF social media profiles.
• Keeping up to date with best practices across platforms.

Required skills

• Managing social platforms with large followings.
• Writing & presenting copy in artist’s TOV.
• Experience with working with Meta for Business.
• Knowledge of Wordpress and Squarespace.
• Experience working with a smartlink provider such as linkfire.
• Experience working with tour listing platforms such as songkick, RA & bandsintown.

Helpful but not necessary

• Experience analysing and presenting analytics using a platform like chartmetric.
• Experience working with Laylo, Cobrand, Brevo and mailchimp.
• Ability to edit still image / video for social media using Adobe Suite.
• Experience with DSP strategy.
• Experience with live / tour marketing.
• Experience with D2C marketing.

For more information on our artist roster please have a look at our website: www.d-e-f.com