Digital Assistant - FTC Maternity Cover (30 hours)

Selfridges & Co; City of Westminster; On-site; GBP 24,000 - 32,000; Part time

Job summary

Selfridges & Co is seeking a Digital Assistant on a 30-hour FTC to support the Lifestyle division’s digital store across web, mobile, and app. You will work under the Senior Digital Manager and gain mentorship from Optimisation Specialists and fellow Digital Assistants.

You’ll help sign off content briefs, develop system skills, set up product attribution, and manage content calendars to drive revenue and improve conversion while maintaining site standards.

Qualifications

• Team player with strong communication skills.
• Organised and proactive; able to prioritise tasks and be responsive to business needs.
• Attention to detail with the ability to troubleshoot and identify issues.
• Analytical and able to problem solve – you are comfortable using data to inform decisions.
• Comfortable using web based systems and Microsoft Excel, Teams & Outlook.

Responsibilities

• Support the Optimisation Specialists to deliver the divisional strategy which is set by the Senior Digital Manager.
• Assist with signing off content briefs across digital touchpoints such as mega menus, PLP and CLPs, and actions required for CRM support (emails nominations & sequencing etc).
• Develop skills within our systems (Fredhopper, STEP, Google Analytics, Monday.com) to execute daily tasks.
• Own the set up and maintenance of product attribution (including product flags onsite).
• Assist the Optimisation Specialist in updating the divisional content calendars to capture onsite changes.
• Understand the divisional performance and support the Optimisation Specialist with delivering actions to help drive revenue and conversion.
• Perform daily site walks across all devices ensuring site standards are adhered to and support in rectifying any issues.
• Perform regular competitor site walks, highlighting any key opportunities for improvements.
• Work collaboratively with the other Digital Assistants, sharing knowledge and driving efficiency.

Skills

Teamwork

Organised

Attention to detail

Analytical

Excel

Microsoft Teams

Outlook

Tools

Fredhopper

STEP

Google Analytics

Monday.com

Job description

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Digital Assistant - FTC Maternity Cover (30 hours)

Job Reference selfridges/TP/738103/7235

Number of Positions:

1

Contract Type:

Temp

Working Hours:

30

Location:

London

Closing Date:

07/11/2026

Job Category:

Digital

Region / Division:

London - Oxford Street

Job Introduction

A bit about the role

As a Digital Assistant, you will be responsible for supporting the Lifestyle divisions with the day to day management and optimisation of the Selfridges digital store across web, mobile and app. You will report into the Senior Digital Manager and have training and mentorship from the Optimisation Specialists and other Digital Assistants.

As Digital Assistant you will:

• Support the Optimisation Specialists to deliver the divisional strategy which is set by the Senior Digital Manager
• Assist with signing off content briefs across digital touchpoints such as mega menus, PLP and CLPs, and actions required for CRM support (emails nominations & sequencing etc).
• Develop skills within our systems (Fredhopper, STEP, Google Analytics, Monday.com) to execute daily tasks
• Own the set up and maintenance of product attribution (including product flags onsite).
• Assist the Optimisation Specialist in updating the divisional content calendars to capture onsite changes
• Understand the divisional performance and support the Optimisation Specialist with delivering actions to help drive revenue and conversion
• Perform daily site walks across all devices ensuring site standards are adhered to and support in rectifying any issues
• Perform regular competitor site walks, highlighting any key opportunities for improvements
• Work collaboratively with the other Digital Assistants, sharing knowledge and driving efficiency

A bit about you

How you’ll do it…you will be:

• Team player with strong communication skills
• Organised and proactive. You are able to prioritise tasks and be responsive to business needs
• Attention to detail with the ability to troubleshoot and identify issues
• Analytical and able to problem solve – you are comfortable using data to inform decisions
• Comfortable using web based systems and Microsoft Excel, Teams & Outlook