Digital and Social Media Senior Executive

Rathbones Group Plc; Liverpool; On-site; GBP 35,000 - 50,000; Full time

Job summary

Rathbones Group Plc is looking for a Digital and Social Media Senior Executive. This role focuses on enhancing the company's social media presence and driving engaging marketing strategies while collaborating with various stakeholders. The ideal candidate will have a strong background in digital marketing, particularly within social media, along with analytical expertise to translate data into strategies. Join us to innovate and elevate our brand's social narrative!

Qualifications

• Minimum of 3 years in a social media/digital marketing role.
• Strong native social media channel experience.
• Experience with managing Google reviews and Trustpilot.

Responsibilities

• Lead Rathbones’ social media activity and manage all social channels.
• Create and drive social media strategy aligned with brand guidelines.
• Manage social media reporting and performance data for actionable insights.

Skills

Social Media Management

Digital Marketing

Data Analysis

Content Creation

Education

Degree in Marketing

Tools

Sprout Social

Hootsuite

Social Media Management Software

Job description

Digital and Social Media Senior Executive

Join to apply for the Digital and Social Media Senior Executive role at Rathbones Group Plc

Digital and Social Media Senior Executive

Join to apply for the Digital and Social Media Senior Executive role at Rathbones Group Plc

Job Title: Digital and Social Media Executive

Department: Brand & Digital Services

Location: Liverpool

Contract Type: Perm

Reporting to: Head of Digital, Social and Marketing Technology

The Role

This role is primarily focused on leading Rathbones’ social media activity and building an engaged audience. You’ll own our social channels and ensure we continually innovate in our use of them, while also advising colleagues on how to create great social content. You’ll also work across other digital marketing and marketing technology, including supporting colleagues to build excellent user experiences on digital channels.

Outcomes of the Role

• Management and governance of all our social media accounts, and our relationships with the social media platforms.
• Ownership of our social media management technology and ensuring our colleagues can use it to the best of its capability.
• Creation of an overarching social media strategy based on input from audience owners.
• Driving how our brand narrative is told on social media.
• Helping colleagues create great content tailored to social media through the creation of a social media playbook and templates, and then ensuring best practices are followed.
• Ensuring content shared across social media channels is consistent in tone, aligned with brand guidelines, and coherent to audiences across platforms.
• Maintaining a strategic, audience-led content calendar across all platforms to ensure coherence, timeliness, and alignment with business priorities.
• Steering all social listening by monitoring social media engagements and ensuring relevant colleagues are engaged on matters requiring their attention.
• Community management by way of triaging of responses required to social media activity into the organisation.
• Management of our review platforms – primarily Google Reviews and Trustpilot – and response coordination to ensure positive outcomes for users.
• Fostering of a community of engaged social media stakeholders.
• Social media reporting by platform and collectively across all social channels that includes interpretation of performance data to provide actionable insights that improve social media performance and inform broader marketing activity.
• Innovating with social media, including fostering the introduction of new platform features, new content types, new ways of telling stories and new channels to enter.
• Supporting reputational risk management by flagging and escalating potentially sensitive or non-compliant content and engagements.
• Collaborating with our employee advocacy team in helping our colleagues make the most of social media.
• Management and optimisation of our presence on Google Maps, Apple Maps and Bing Maps.
• Be the primary go-to-person for colleagues who need help with editing the website.
• Supporting search engine and large language model visibility by applying basic SEO principles to social media posts and website updates.
• Assisting with updates to the company website using the CMS (e.g. publishing content, correcting issues, maintaining brand consistency), and supporting on larger changes.
• Support peaks of demand and provide cover for MarTech services managers.

Knowledge, Skills and Experience

• A modern, digital marketer with an in-depth understanding of social media.
• Continually pushing for improvement in the performance and presence of our social media activity.
• An eye for creative but also total comfort in analysing performance data and drawing out insights and next steps from it.
• Strong native social media channel and business manager experience including across LinkedIn, Facebook, Instagram, X, TikTok, SnapChat, YouTube.
• Social media channel management software experience such as Sprout Social, Hootsuite, Sprinklr.
• Experience with best practice in managing Google reviews and Trustpilot reviews.
• Website Content Management System operating experience, with the ability to code in HTML and CSS a plus.
• Ability to coordinate a wide range of stakeholders and deliveries.
• Minimum of 3 years in a social media/digital marketing role – either client-side or agency-side
• Degree educated and marketing qualifications preferred

Seniority level

• Seniority level

  Entry level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Public Relations

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