Digital Analytics Manager

JR United Kingdom; Kingston upon Hull; On-site; GBP 70,000 - 100,000; Full time

Job summary

A leading global footwear and apparel company seeks a Digital Analytics Manager to drive customer engagement and efficiency through data insights. The role involves leading an analytics team and collaborating across departments to enhance eCommerce performance, utilizing tools such as Google Analytics, SQL, and various data visualization tools.

Qualifications

• Experience leading cross-function teams in analytics.
• Strong technical background with analytics tools.
• Passion for data and ability to communicate insights.

Responsibilities

• Develop and manage a high-performing analytics team.
• Design and deploy reporting solutions for stakeholders.
• Optimize digital performance through customer journey analytics.

Skills

Google Analytics

SQL

Python

Data Visualization

Stakeholder Management

Tools

Tableau

Power BI

Looker

Google Tag Manager

Tealium

Job description

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Digital Analytics Manager, Kingston upon Hull, East Yorkshire

Client: WeComm

Location: Kingston upon Hull, East Yorkshire, United Kingdom

Job Category: Other

EU work permit required: Yes

Job Views: 3

Posted: 04.06.2025

Expiry Date: 19.07.2025

Job Description:

Data Analytics Manager - €100k + Benefits - Amsterdam (Hybrid, 3 days in office)

The Company

WeComm is working exclusively with a long-standing client, an incredible global footwear and apparel business operating out of Amsterdam. They are on an impressive growth journey, setting industry standards in quality and sustainable fashion. The next step is expanding their eCommerce team with a Digital Analytics Manager who will drive growth, efficiency, and customer engagement through digital performance insights.

The Role

This role requires strategic thinking and hands-on execution as you lead a team to promote data-informed decision-making across eCommerce and marketplace businesses. You will collaborate with Digital, Marketing, IT, and Technology teams to optimize user experience and maximize revenue by understanding customer behavior, site performance, audience segmentation, and financial metrics.

Responsibilities Include

• Leadership & Team Management: Develop a high-performing analytics team with a data-driven culture that influences decision-making.
• Reporting: Design, build, and deploy BI solutions for key stakeholders and improve current reporting methods.
• Digital & Web Analytics: Oversee website and customer journey analytics, working with internal teams to enhance digital performance.
• Marketplace & eCommerce Data Insights: Collaborate with stakeholders to track and optimize sales, channel attribution, and profitability.
• Data & Business Intelligence: Align web analytics with backend data to provide a comprehensive view of business performance, working with regional and global BI teams to improve data infrastructure, dashboards, and automation.

The Person

The ideal candidate has a passion for data analytics, strong stakeholder management skills, and the ability to communicate technical insights to non-technical teams.

• Strong experience with Google Analytics (GA4)
• Expertise in SQL and/or Python, data visualization tools (Tableau, Power BI, Looker), and tag management (GTM, Tealium)
• Previous experience working with marketplace data (Zalando, ASOS, Amazon, etc)