Digital Analytics Manager

JR United Kingdom; Chelmsford; Hybrid; GBP 80,000 - 100,000; Full time

Job summary

A leading global footwear and apparel business is looking for a Data Analytics Manager to join their growing eCommerce team in Amsterdam. This role combines strategic leadership and hands-on execution to drive data-informed decisions, optimize digital performance, and enhance customer engagement across channels. The ideal candidate will possess strong analytics skills, be proficient in various data tools, and have a passion for leveraging data to influence business outcomes.

Qualifications

• Strong experience with Google Analytics (GA4).
• Expertise in SQL and/or Python, data visualization tools.
• Previous experience working with marketplace data.

Responsibilities

• Develop a high-performing analytics team with a data-driven culture.
• Design and deploy BI solutions to key stakeholders.
• Oversee website and customer journey analytics.

Skills

Stakeholder Management

Data Analytics

Communication of Technical Insights

Tools

Google Analytics

SQL

Python

Tableau

Power BI

Looker

Tag Management (GTM, Tealium)

Job description

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Data Analytics Manager - €100k + Benefits - Amsterdam (Hybrid, 3 days in office)

The Company

WeComm are working exclusively with a long-standing client who are an incredible global footwear and apparel business operating out of Amsterdam. They're on an amazing growth journey which has seen them break record after record while continuing to set the standards in the industry for both quality and sustainable fashion. The next step in their growth is to expand their eCommerce team with a Digital Analytics Manager who will ensure digital performance insights drive growth, efficiency, and customer engagement.

The Role

This role requires a balance of strategic thinking and hands-on execution as you lead a team to drive data-informed decision-making across their eCommerce and marketplace businesses. You will collaborate cross-functionally with teams in Digital, Marketing, IT, and Technology to optimize user experience and maximize revenue opportunities by understanding customer behavior, site performance, audience attributes and segmentation, as well as financial and business metrics.

Responsibilities Include

• Leadership & Team Management - Develop a high-performing analytics team with a data-driven culture that ensures insights influence decision-making.
• Reporting - Design, build, and deploy BI solutions to all key stakeholders, and identify opportunities for improvement in current reporting methods.
• Digital & Web Analytics - Oversee website and customer journey analytics while working closely with internal teams to improve digital performance.
• Marketplace & eCommerce Data Insights - Partner with stakeholders to track and optimize sales performance, channel attribution, and profitability.
• Data & Business Intelligence - Ensure alignment between web analytics and backend data to provide a holistic view of business performance. Collaborate with Regional and Global BI teams to enhance data infrastructure, dashboards, and reporting automation.

The Person

The ideal candidate has a passion for data analytics, with strong stakeholder management skills and the ability to communicate technical insights effectively to non-technical teams.

• Strong experience with Google Analytics (GA4)
• Expertise in SQL and/or Python, data visualization tools (Tableau, Power BI, Looker), and tag management (GTM, Tealium)
• Previous experience working with marketplace data (Zalando, ASOS, Amazon, etc)