Digital Analytics Manager

JR United Kingdom; Brighton; Hybrid; EUR 100,000; Full time

Job summary

Une entreprise mondiale réputée dans le domaine des chaussures et de l'habillement recherche un Data Analytics Manager pour son équipe eCommerce. Le candidat idéal aura une passion pour l'analyse des données et sera chargé de diriger une équipe dans un environnement dynamique, assurant que les décisions sont guidées par des insights solides. Vous travaillerez avec des équipes inter-fonctionnelles pour optimiser les performances digitales et maximiser les revenus en utilisant des outils analytiques avancés.

Qualifications

• Expérience forte en Google Analytics (GA4).
• Expertise en SQL et/ou Python ainsi que dans des outils de visualisation de données.
• Expérience antérieure avec des données provenant de places de marché.

Responsibilities

• Gérer une équipe performante d'analystes pour des décisions basées sur des données.
• Concevoir et déployer des solutions BI pour les parties prenantes clés.
• Surveiller l'analyse du site web et des parcours client.

Skills

Google Analytics

SQL

Python

Data visualization

Stakeholder management

Tools

Tableau

Power BI

Looker

GTM

Tealium

Job description

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Data Analytics Manager - €100k + Benefits - Amsterdam (Hybrid, 3 days in office)

The Company

WeComm are working exclusively with a long-standing client who is an incredible global footwear and apparel business operating out of Amsterdam. They are on an amazing growth journey, breaking records and setting industry standards in quality and sustainable fashion. Their next step is to expand their eCommerce team with a Digital Analytics Manager to ensure digital performance insights drive growth, efficiency, and customer engagement.

The Role

This role requires a balance of strategic thinking and hands-on execution as you lead a team to drive data-informed decision making across eCommerce and marketplace businesses. You will work cross-functionally with Digital, Marketing, IT, and Technology teams to optimize user experience and maximize revenue by understanding customer behavior, site performance, audience attributes, segmentation, and financial/business metrics.

Responsibilities Include

• Leadership & Team Management - Develop a high-performing analytics team with a data-driven culture that ensures insights influence decision making.
• Reporting - Design, build, and deploy BI solutions to all key stakeholders, identifying opportunities for improvement in current reporting methods.
• Digital & Web Analytics - Oversee website and customer journey analytics, working closely with internal teams to improve digital performance.
• Marketplace & eCommerce Data Insights - Partner with stakeholders to track and optimize sales performance, channel attribution, and profitability.
• Data & Business Intelligence - Ensure alignment between web analytics and backend data to provide a holistic view of business performance. Collaborate with Regional and Global BI teams to enhance data infrastructure, dashboards, and reporting automation.

The Person

The ideal candidate is passionate about data analytics, with strong stakeholder management skills and the ability to communicate technical insights to non-technical teams.

• Strong experience with Google Analytics (GA4)
• Expertise in SQL and/or Python, data visualization tools (Tableau, Power BI, Looker), and tag management (GTM, Tealium)
• Previous experience working with marketplace data (Zalando, ASOS, Amazon, etc.)