Digital Analyst

TN United Kingdom; Manchester; On-site; GBP 30,000 - 50,000; Full time

Job summary

An established industry player is seeking a Digital Analytics Specialist to enhance their digital experience. In this pivotal role, you will implement GA4 event tracking and ensure data quality, providing actionable insights to support eCommerce and UX initiatives. Collaborating with diverse teams, you'll influence data-driven decisions that shape customer journeys. If you have a passion for analytics and a background in ecommerce or retail, this is your chance to contribute to a brand with a rich heritage and a forward-looking vision. Join a modest yet impactful team and help redefine the retail landscape.

Qualifications

• Experience with GA4, including event tracking and custom dimensions.
• Background in ecommerce and retail is essential.

Responsibilities

• Own and maintain GA4 implementation and event tracking setup.
• Collaborate with UX, marketing, and tech teams for data-informed decisions.

Skills

Google Analytics 4 (GA4)

Google Tag Manager (GTM)

Ecommerce Tracking

Conversion Optimization

Data Analysis

Education

Bachelor's Degree in a related field

Tools

BigQuery

Looker Studio

A/B Testing Platforms

Job description

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You know all about our high street roots and bricks and mortar stores. Now, we're looking to the future. Since 2021, we've embraced some changes. Debenhams hasn’t made a comeback - we’ve been here since 1778, evolving and adapting to the times. This is Debenhams today - Britain’s Leading Online Department Store.

We are more than a department store - we are an institution. From creating the blueprint for designer collaborations with designers at Debenhams, to launching countless brands and inventing the beauty counter, we’ve consistently shaped the retail landscape.

We don’t underestimate the power of our brand or the place we hold in people’s hearts. This is only the beginning of the next chapter for Debenhams.

Your Team

The Digital Experience team is the conduit between our customers and our digital estate. We channel the needs and wants of our users into tangible features, influencing every part of our user journey.

In the last 12 months we’ve helped to craft Debenhams PayPlus+, a Subscribe & Save offering, as well as countless experiments across the Debenhams brands.

We’re a modest team of two UX designers and three Product Owners, so this role can play a huge part in guiding the focus of the team.

Your Role

We're looking for a technically capable and insight-driven Digital Analytics Specialist to join our Digital Experience function. This person will be responsible for implementing GA4 event tracking via Google Tag Manager (GTM), ensuring data quality, and delivering actionable insights that support both the eCommerce and UX/Experimentation teams.

You’ll work closely with Product, UX, Optimisation, and Marketing teams to ensure we’re capturing the right data and making smart, data-informed decisions across our customer journeys.

What Value You Can Bring

1. You will own and maintain GA4 implementation, including event tracking setup and schema planning via GTM, so we would like to see some solid experience within GA4 including custom dimensions, events, and reporting.
2. Experience with ecommerce tracking, user funnels, and conversion optimisation whilst being comfortable working with stakeholders from UX, marketing, and tech backgrounds.
3. You will also have to have experience with tools like BigQuery, Looker Studio, or AB testing platforms.
4. You must have come from an Ecommerce or retail background.