Digital & AI Communications Manager

EDF Energy Limited; Greater London; Hybrid; GBP 54,000 - 66,000; Full time

Benefits offered by this job

Competitive salary

Pension plan

Hybrid working

Career opportunities

Job summary

EDF Energy Limited is seeking a Digital and AI Communications Manager to shape how audiences discover, understand and engage with our business. You will drive digital strategy, content and campaigns across owned, paid and earned channels in a hybrid London/Hove setting.

You’ll influence senior stakeholders, lead SEO and AI-driven initiatives, manage content across edfenergy.com and coordinate governance while enabling cross-functional collaboration.

Qualifications

• Proven experience in digital communications with corporate digital channels and content.
• Strong understanding of SEO, analytics and AI search behaviours.
• Experience using CMSs such as Drupal, WordPress or Sanity and analytics tools like Google Analytics, Trends, Looker Studio and Search Console.
• Experience managing paid digital and social campaigns across LinkedIn, YouTube, Meta, programmatic and display.
• Ability to translate digital trends, including AI developments, into practical recommendations.

Responsibilities

• Lead SEO, accessibility and AI discoverability improvements across corporate platforms.
• Own and coordinate content on edfenergy.com, including homepage management.
• Oversee paid and organic digital campaigns across social and web.
• Analyse channel performance and provide actionable insights to improve reach and engagement.
• Line-manage the Digital Corporate Communications Lead and support cross-channel campaigns.
• Deliver training on digital best practice and AI tools.

Skills

Digital communications

SEO

Analytics

AI

Stakeholder management

Project management

Copywriting

Tools

Drupal

WordPress

Sanity

Google Analytics

Google Trends

Looker Studio

Search Console

Job description

About the Role

At EDF, Success is Personal. As our Digital and AI Communications Manager, you'll help shape how key audiences discover, understand and engage with our business. Combining digital expertise, strategic leadership and practical AI application, you'll play a central role in strengthening EDF's corporate communications and reputation.

Working across our customers, nuclear, renewables and careers businesses, you'll ensure our digital channels, content and campaigns remain effective, discoverable and aligned to EDF's communications priorities. You'll help us respond to changing audience behaviours and create smarter ways of delivering impactful communications.

The Opportunity

At EDF, we're helping deliver An Electric Britain and leading the transition to a low-carbon future. We're proud to offer flexibility through hybrid working. This role supports flexible working arrangements and requires the ability to work from either our London or Hove EDF office for at least two days a week.

As the digital communications subject matter expert within our Content, Digital and Brand Identity team - a centre of excellence for high-impact content creation and distribution - you'll influence senior stakeholders, shape digital communications strategy and help ensure our content remains visible and effective in an increasingly AI-powered search environment.

You'll work across owned, paid and earned channels to raise awareness of EDF's purpose, strategy, solutions and services with a focus on reputation, advocacy and stakeholder engagement rather than sales or lead generation. You'll also:

• Act as a trusted adviser to business leaders and communications teams across EDF’s non-Retail areas, helping strengthen digital channels, content discoverability and audience engagement
• Work closely with the Head of Content, Digital and Brand Identity to help shape and deliver digital communications strategies and corporate campaigns
• Lead Search Engine Optimisation (SEO), accessibility and AI discoverability improvements across corporate digital platforms and websites
• Own and coordinate content on EDF's companywide webpages on edfenergy.com, including management of the homepage
• Oversee paid and organic digital campaigns across social media and web
• Analyse channel performance and provide actionable insights to improve reach and engagement
• Line manage the Digital Corporate Communications Lead and support integrated campaign delivery across multiple channels
• Provide training and guidance on digital best practice, AI tools and content optimisation
• Coordinate digital governance activities and meetings and help drive consistency across the business
• Innovate with emerging technologies and AI-enabled approaches to improve efficiency and performance
• Conduct regular competitor benchmarking and identify opportunities for continuous improvement
• Deliver complex digital initiatives, including website audits, enhancements and migrations

Who You Are

We're looking for a digital communications professional who combines strategic thinking, stakeholder influence and hands-on delivery experience. To be successful in this role, you'll have:

• Proven experience in digital communications, with a strong track record of managing corporate digital channels and content
• Strong understanding of SEO, digital analytics and emerging AI search behaviours, including the impact of LLMs on content discoverability
• Experience using content management systems such as Drupal, WordPress or Sanity and analytics platforms including Google Analytics, Google Trends, Looker Studio and Search Console
• Experience managing and optimising paid digital and social campaigns across LinkedIn, YouTube, Meta, programmatic and display
• Demonstrable ability to translate digital trends, including AI developments, into practical recommendations and plans
• Excellent communication, copywriting and stakeholder management skills
• Strong project management skills with experience delivering complex digital projects such as website migrations
• Ability to work collaboratively across teams and influence at all levels
• High attention to detail, with the judgement to manage brand, regulatory and reputational considerations in a corporate communications environment

Desirable

• Knowledge of the UK energy sector or experience working in a complex, regulated industry
• Experience with AI-powered content creation and optimisation tools
• Understanding of brand governance and visual identity in a corporate context
• Familiarity with legal and regulatory requirements for digital content, for example ASA guidelines

Pay, Benefits and Culture

At EDF, everyone's welcome. We strive to create an inclusive and supportive workplace where people can thrive, develop and be themselves.

We offer a competitive salary starting at £60,000, a market-leading pension scheme, flexible benefits and rewarding career opportunities. You'll join a collaborative team where innovation, continuous improvement and personal development are encouraged.

If you're passionate about digital communications, using AI to improve content discovery, performance and ways of working, and helping shape the future of corporate communications at one of the UK's leading energy companies, we'd love to hear from you.

Application closing date: Sunday 15th November 2026

#SuccessIsPersonal #EDFcareers #HybridWorking #DigitalCommunications #CorporateCommunications #AI

Success is Personal

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