Digital Account Manager

RAC; Walsall; On-site; GBP 40,000 - 60,000; Full time

Job summary

An established industry player is seeking a Digital Account Manager to enhance their digital strategy within the Insurance Partners and Banking team. This role is pivotal for driving online sales performance and maximizing partner growth opportunities across a multimillion-pound portfolio. The ideal candidate will possess strong analytical skills, a proven track record in digital strategy, and the ability to foster productive relationships with partners and stakeholders. In return, the company offers a comprehensive benefits package, including free breakdown service, generous leave, and a pension scheme, ensuring a rewarding work environment.

Benefits

FREE RAC Ultimate Complete Breakdown Service

25 days annual leave plus bank holidays

Group Personal Pension scheme

Enhanced Parental Leave

Confidential personal support service

Car salary sacrifice scheme

Access to Orange Savings

Qualifications

• Proven track record in digital strategy and partnership growth.
• Strong digital expertise within the insurance or financial services sector.

Responsibilities

• Developing digital optimisation plans across key Insurance Partners.
• Managing partner sales journey projects for RAC breakdown products.

Skills

Digital Strategy

Analytical Skills

B2B Sales

Stakeholder Management

Communication Skills

Data Analysis

Education

Degree-level education

Tools

SEO Tools

PPC Tools

Job description

About The Role

Are you ready to take your digital expertise to the next level in a high-impact, strategic role? The RAC is looking for an experienced, analytical and commercially minded Digital Account Manager to join our Insurance Partners and Banking team (IP&B).

This is your opportunity to become a pivotal player in a growing division where you’ll support the digital strategy and optimisation across some of the UK’s most prominent wholesale insurance relationships. You’ll be central to driving online sales performance, maximising partner growth opportunities, and shaping our digital journey across a multimillion-pound portfolio.

About the Role

Reporting to the IP&B Digital Team, you’ll be the digital voice for the Insurance Partners & Banking team—internally and externally—owning the end-to-end strategy for digital performance.

You’ll be responsible for:

• Developing and supporting digital optimisation plans across key Insurance Partners.
• Managing partner sales journey projects for RAC breakdown products.
• Acting as a digital consultant for partner platforms: from UX/UI and SEO/PPC to pricing and product reviews.
• Driving partner conversion and ROI, using data-driven analysis and strategic insights.
• Establishing strong, productive relationships with partners and internal stakeholders to deliver on business targets.

What We’re Looking For

We're seeking someone who thrives on delivering results, has a proven track record in digital strategy, analytical skills, and experience in external partnership growth, ideally within the General Insurance space.

Key skills and experience:

• Strong digital expertise within the insurance or financial services sector.
• Proven B2B sales experience, ideally within a wholesale environment.
• Ability to manage third-party relationships and internal stakeholder groups.
• Confident leading digital reviews, journey testing, optimisation, and commercial analysis.
• Excellent communication, influencing, and negotiation skills.
• Commercially savvy with strong data and ROI analysis capabilities.
• Degree-level education with solid PC proficiency and attention to detail.

In return, we offer:

• FREE RAC Ultimate Complete Breakdown Service from Day One.
• 25 days annual leave plus bank holidays.
• Option to join RAC’s Group Personal Pension scheme with employer contributions up to 6.5%.
• 2x Basic Salary Core Employer funded Life Assurance (4x for pension scheme members), with options to increase coverage.
• Enhanced Parental Leave.
• Confidential personal support service available 24/7 for you and family members aged 16+.
• Car salary sacrifice scheme after 12 months, including electric vehicle options.
• Access to Orange Savings, offering discounts on high street retailers, holidays, tech, and more.

Joining us also means being automatically enrolled into our Colleague Share Scheme, ‘Owning it together’, rewarding your contributions and sharing in RAC’s future success.

We are committed to fostering a diverse, inclusive, and accessible culture and welcome applicants from all backgrounds and experiences.