Digital Account Director

89up; Greater London; Hybrid; GBP 50,000 - 59,000; Full time

Benefits offered by this job

Performance bonuses

Sickness benefits

Life insurance

Private GP

Well-being service

Pension contributions

Holiday entitlement 24 days

Job summary

89up in London is seeking a social media, creator and creative expert to build digital strategies, content, copy and campaigns that drive real-world impact for nonprofit clients. You will lead campaigns on climate action, renters' rights, tech freedom, misinformation and more.

You will join a growing team delivering PR, campaigns, and advocacy for organisations across UK and beyond, with a hands-on role in crafting big ideas and managing influencer partnerships.

Qualifications

• 5+ years experience activating digital campaigns in a communications agency or in-house.
• Strategic and hands-on approach with strong content knowledge.
• In-depth knowledge of quality content and social channels (Meta, TikTok, LinkedIn, X).
• Ability to draft copy and create campaign tools.

Responsibilities

• Lead and implement social and influencer campaigns.
• Analyse audience data and insights to optimize campaigns.
• Draft copy and develop social content.
• Advise on launch of innovative digital campaigns.
• Build and lead client relationships.

Skills

Social media

Content creation

Copywriting

Influencer campaigns

Digital strategy

Tools

Meta

TikTok

LinkedIn

YouTube

Job description

Salary: £50,000 to £59,000 plus 2 yearly bonuses

Location: London, UK 3 days in the office, 2 from home (Monday, Friday)

The role

Are you a social media, creator and creative expert that wants to change the world? Have you spent your career building your digital and creative skills and you now want to use them to tackle the biggest issues of our time? Do you want to create digital strategies, content, copy and campaigns that drive impact in the real world?

If you want to work with leading non-profit and good cause clients, helping them launch campaigns on issues like the climate crisis, renters rights, tech freedom, combating misinformation and hate speech - join our growing team of world-class communications talent at 89up.

Who are we?

89up is the global agency for not for profits and good causes. Our mission is clear: to help our incredible clients tackle the world’s greatest challenges, with a focus on climate action, social justice, economic fairness and helping to deliver the UN sustainable development goals.

We work with organisations across the UK, Europe, US, and beyond. Across the agency we deliver public relations, creative campaigns, website development, advocacy, insights, and mobilisation.

You are joining a team of people who…

• Are passionate about driving change
• Love tackling complex problems and inspiring action
• Believe in collaborative working and creating integrated solutions
• Want to create industry leading work for causes that matter

Who are you?

In this role, you will work on some of the world’s most pressing issues - you will create and launch best in class social campaigns that mobilise audiences across the world to make change.

We are looking for a social and creative expert, who has varied digital campaigning expertise: you will lead and implement social and influencer campaigns, think strategically about how to mobilise and persuade, work with our content teams to create both big ideas and specific pieces of content , analyse audience and insights data to understand what works, draft copy.

You will build and lead relationships with a broad range of clients, advising and consulting on how they can launch genuinely innovative digital campaigns - delivering fantastic results and measurable impact.

Ideally, you will be someone with 5+ years experience activating digital campaigns in a communications agency or inhouse. You will need to have both a strategic and hands-on approach, and you will have in-depth knowledge of quality content and social media channels, in particular Meta, TikTok, LinkedIn, X as well as ideally some understanding of how search, web, programmatic and analytic can fit into a wider campaign.

Key responsibilities

Creative and Social Expertise

• Creative Vision with a maker’s mindset: Ability to conceptualise big-picture creative campaigns and get hands-on - writing punchy copy, drafting scripts, creating thumb-stopping hooks, and developing social content for non-profits, NGOs, and ethical brands.
• Social-First: Finger on the pulse of popular culture, platform updates, algorithm shifts, and emerging digital trends across Meta, TikTok, LinkedIn, YouTube, X, and emerging platforms.
• Creator & influencer: Hands-on experience identifying, outreach-managing, briefing, and building relationships with creators, ambassadors, and influencers to amplify impact authentically.
• Translating complexity: Brilliant at taking dense policy, advocacy, or cause-related topics and turning them into accessible, emotionally resonant, and action-oriented comms (petitions, donor journeys, campaign toolkits, and case studies).
• Hands-On content ideation, briefing and creation: Strong eye for visual storytelling and format innovation, with the ability to co-create creative assets, write email/social copy, and brief design and video production teams effectively.
• Agile creative optimisation: Ability to run creative testing, analyse content performance in real time, and swiftly adapt copy, hooks, or visual direction based on audience response.

Account and Project Strategy delivery

• Strategic Client Leadership: Experienced trusted advisor offering confident strategic counsel, crisis management support, and long-term digital direction aligned with clients' social impact goals.
• Commercial & Operational Rigor: Able to manage growth, scoping SOWs, resourcing, budget allocation, profitability, and project delivery - ensuring high quality on time and within budget.
• An Entrepreneurial mindset: Able to think about organic client growth, pitch presentation leadership, and crafting winning proposal strategies for prospective cause-based clients.
• Team Empowerment & Line Management: You will be a line manager capable of inspiring Account Managers and Executives - leading by example, setting clear standards, and actively mentoring junior talent in both strategy and hands-on delivery.
• Data & Impact Storytelling: Expertise in turning raw analytics, social listening, and KPI tracking into clear, compelling impact stories, translating digital metrics into tangible real-world outcomes for clients.
• Agility Under Pressure: Calm, solutions-focused approach when navigating sensitive cause-related topics, fast-moving news agendas, multi-stakeholder sign-offs, or sudden campaign pivots.

What we are offering

• A competitive base salary with excellent performance-linked bonuses
• Gold-plated sickness benefits and life insurance
• Company-wide bonuses, 2 yearly discretionary
• Enhanced maternity/paternity pay
• Private GP, private counselling, eyecare vouchers, well-being service
• 24 days holiday (with the office closing over Christmas, days taken for this max 4)
• Day off for your birthday
• Company pension contributions
• Plenty of scope to develop your career in a fast-growth business
• An opportunity to be seen, heard and counted in your contributions, and not get lost in the noise and tangle of a large corporate business

89up is an equal opportunity employer and positively encourages applications from suitably experienced and eligible candidates regardless of sex, race, disability, age, qualifications, sexual orientation, gender reassignment, religion or belief, marital status, or pregnancy and maternity.