Design Lead

JR United Kingdom; London; On-site; GBP 40,000 - 80,000; Full time

Job summary

Join a pioneering direct-to-consumer business at the forefront of nutrition and wellness. As a Design Lead, you will have the opportunity to shape the visual identity of innovative brands, working collaboratively with a dynamic team. This role emphasizes creativity and originality, allowing you to bring bold ideas to life. You'll lead the development of memorable brands through impactful graphic design and packaging, ensuring a harmonious balance between visual and verbal elements. If you're passionate about building brands that resonate with diverse audiences and thrive in fast-paced environments, this is the perfect opportunity for you.

Qualifications

• Proven experience in building iconic brands from scratch.
• Strong design background with expertise in graphic design and packaging.

Responsibilities

• Lead creative development through graphic design and packaging.
• Collaborate with cross-functional teams to ensure brand consistency.

Skills

Graphic Design

Packaging Design

Art Direction

Brand Development

Collaboration

Education

Bachelor's Degree in Design

Master's Degree in Branding or Marketing

Tools

Adobe Creative Suite

Sketch

Job description

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Malaberg is a pioneering direct-to-consumer business at the forefront of nutrition, wellness & skincare for the over 50’s. As a vertically-integrated company, Malaberg is built to create, launch & scale innovative brands with cutting-edge products. Reporting to the Founder & sitting at the heart of the Brand Creation team, this role is all about leading the creative development of new brands – from proposition to go-to-market execution.

We’ll be launching 3-4 brands a year – making this a uniquely exciting & dynamic role. Accordingly, Malaberg moves fast, takes risks & trusts its instincts. Our Creative Leader will do the same – ideating & iterating at pace to home in on the right territory before taking the time to craft the final brand.

The Role

As Design Lead, you’ll be responsible for translating strategic ideas into distinctive, high-impact visual identities. You’ll shape how each brand looks, feels, and communicates—across packaging, art direction, graphic systems, and more. This role calls for a creative thinker who can balance experimentation with clarity, working fluidly across teams to bring brands to life with originality and purpose.

In this role, you will:

• Collaborate with the Brand Creation Team to craft distinctive, memorable & valuable brands.
• Lead the creative development through graphic design (logo, typography, colour palette, graphic language, iconography etc), packaging design (both physical form & graphic application), art direction (brand world, photographic/video guidelines, illustration style etc) and communications (key assets, formats, layouts, templates etc.)
• Work collaboratively with the Strategy Lead to ensure the brand proposition is brought to life through powerful creative expression.
• Work collaboratively with the Product Lead to ensure the product & brand work in perfect concert to deliver the proposition in both performance (formula, function & benefits) and form (formats, packaging, and messaging).
• Work collaboratively with the Brand Copy Lead to ensure the visual & verbal elements of the brand work in harmony.
• Codify the look & feel of the brand & provide both guidelines & key templates for the designers responsible for day-to-day execution.
• Inspire the wider executional team and periodically ensure we’re staying true to the vision (this role will not be responsible for overseeing and approving all creative execution & output).

What We’re Looking For

• A seasoned Creative Director with a strong design background, experienced in building iconic brands from scratch across all touchpoints
• Expertise across graphic design, packaging, art direction, and communications
• Experience working closely with cross-functional partners—strategy, UX, copy, and content—to create holistic brands
• Ability to codify brands into powerful guidelines that make consistent execution easy
• A hands-on creative who inspires by doing, not just directing—leading the team with clarity, passion, and purpose
• Comfortable working in fast-paced, collaborative environments—where speed, intuition, and openness matter more than slow perfection
• Genuine interest in health, wellness, nutrition, or skincare
• Empathy and proven experience in building brands that resonate with diverse audiences, including mature, wellness-conscious consumers.

Love bringing bold ideas to life? Passionate about building brands that truly connect with people?

Join us at Malaberg and help shape the next generation of wellness brands. Apply now — we are looking forward to receiving your application.