Design Lead

The INKEY List | B Corp; England; Hybrid; GBP 60,000 - 80,000; Full time

Benefits offered by this job

Private Medical for ALL employees - Vitality Medical scheme

Birthday day off

Cycle to work scheme

Electric Car scheme

Allowance for company products

Dog friendly office

Job summary

A dynamic beauty brand in London is looking for a Design Lead to evolve their visual identity across various platforms. The ideal candidate will have 5+ years of experience in beauty or lifestyle sectors, with expertise in Adobe Creative Suite. This role offers a hybrid work model with opportunities for creative contributions in a fast-paced environment.

Qualifications

• 5+ years of experience in beauty, lifestyle or relevant brand/agency environments.
• Proven ability to deliver consistent, conversion-driven design across physical and digital platforms.
• Deep knowledge of North American market design expectations.

Responsibilities

• Craft and execute high-impact design across various platforms.
• Lead brand consistency across assets while knowing when to push boundaries.
• Work closely with the Creative Director to translate brand vision into design.

Skills

Brand guardianship

Cross-functional collaboration

Consumer-first design

Stakeholder management

Creative storytelling

Tools

Adobe Creative Suite

Figma

Canva

Job description

Join to apply for the Design Lead role at The INKEY List | B Corp

Location: London (Hybrid) a minimum of 2/3 days in the office each week

Type: Full-Time, Permanent

Reports to: Creative Director

About the Role

We're looking for a Design Lead to help drive the next evolution of INKEY's visual identity across every touchpoint from TikTok to packaging, retail to email.

You’ll bring strategic thinking and sharp execution to a fast-paced creative team obsessed with clarity, consistency, and creative impact.

This is a hands‑on role for a designer who can flex between brand guardianship and culture‑led disruption, with a deep understanding of design that performs especially in the North American beauty market.

What You’ll Do

• Craft and execute high-impact design across web, email, social, packaging, VM, and campaigns
• Lead brand consistency across assets while knowing when (and how) to push boundaries
• Work closely with the Creative Director to translate brand vision into best-in‑class design
• Collaborate cross-functionally with social, VM, and global marketing teams to align on creative needs and strategic output
• Champion a consumer-first, conversion-minded approach to design
• Stay up to date on Gen Z visual culture, platform trends, and industry innovation
• Lead visual development for launches, moments, and always-on brand storytelling
• Ensure all work meets the highest creative and commercial standards fast and clean

What You’ll Bring

• 5+ years of experience in beauty, lifestyle, or relevant brand/agency environments
• Proven ability to deliver consistent, conversion-driven design across physical and digital platforms
• Deep knowledge of North American market design expectations (Sephora, Ulta, Amazon, etc.)
• Expert proficiency in Adobe Creative Suite; Figma and Canva a plus
• Experience working in fast-paced environments with tight turnarounds
• A collaborative mindset with strong communication and stakeholder management skills
• Obsessed with great design, clear storytelling, and raising the bar
• Passionate about the brand, the customer, and using design to build trust and love

What we will give to you (our Company Benefits)

• Private Medical for ALL employees - Vitality Medical scheme
• Part of the BCORP organisations
• Birthday day off
• Cycle to work scheme
• Electric Car scheme
• Allowance to use on our wonderful products each month
• Dog friendly office

The INKEY team

At INKEY we are a dynamic and enthusiastic team with huge ambition.

We make things happen (sometimes against the odds!) by thinking differently and being solution-led.

We love hearing creative, innovative ideas that provide opportunities for improvement. Proactiveness is an absolute must. In return, we are committed to developing the knowledge of our team, as we do with our consumers, and the scope for growth is enormous.

We are a diverse team of passionate individuals who fundamentally believe that better knowledge creates better decisions.

We are really proud of the culture and environment we have built in our business since our launch in 2018.

We stand for transparency, equality and fairness and live this through our brand and our team every day.

We are for everyone.