Digital Designer (Brand/UI/UX)

Critical Playground LLC; Greater London; Hybrid; GBP 40,000 - 55,000; Full time

Benefits offered by this job

Competitive salary

Hybrid working policy

Bupa Healthcare

Income protection & life insurance

Classpass credits

Group personal pension

25 days holiday

Summer Fridays

Birthday day off

Season ticket loan

Cycle to work scheme

Enhanced parental leave policies

Referral scheme

2 weeks work from anywhere

Job summary

Jones Knowles Ritchie (JKR) in London is seeking a Digital Designer to join our busy team. You’ll work as part of our 170-person strong London studio, shaping brand-led digital experiences from discovery to delivery.

This hands-on design role requires a strong portfolio across multiple platforms, a user-first mindset, and collaboration with strategists, creatives, developers, and clients. You’ll mentor teammates and help grow the digital design capability while crafting distinctive UI systems.

Qualifications

• Hands-on design role owning projects from discovery to delivery.
• Design UI systems translating brand identities into digital interfaces.
• Collaborate cross-functionally with strategists, creatives, developers, and clients.
• Shape experiences end-to-end: research, audits, personas, journeys, wireframes, prototypes, UI design.
• Inspire and mentor designers, elevating the team’s digital craft.

Responsibilities

• Balance user needs with brand storytelling.
• Design distinctive UI systems that translate brand identities into digital interfaces.
• Collaborate cross-functionally with strategists, creatives, developers, and clients to deliver outcomes.
• Shape experiences end-to-end: from research to final UI design.
• Mentor designers and elevate the team’s digital craft.

Skills

Brand thinking

UI design

Hands-on design

Cross-functional collaboration

Portfolio across platforms

Tools

Figma

FigJam

Miro

After Effects

Jitter

Job description

Jones Knowles Ritchie (JKR) is a branding business, founded in 1990 and proudly independent ever since. We started out in the world of packaging, but now we’re worldwide - from three founders, to more than 300 of us across the UK and USA. Together, we build and deliver brands across the entire consumer experience. But even more important than what we do, is why we do it. We’re here to inspire brands and people to be their true selves. To be brave. Be tenacious. ]And above all, be yourself. Because we believe that’s the only way to truly be distinctive, everywhere. We are looking for aDigital Designer (Brand/UI)to join our busy team, working as part of our 170 person strong London studio.

Requirements

AtJKR, we believe that brands have the power to create distinctive digital impact. Our Digital design capability sits at the heart of this belief - designing experiences that are bothuser-first and brand-led, from start-ups to global giants. We’re now looking for aDigital Designerto join our team and help shape the next generation of digital experiences.

• Why this role? This is ahands-on design rolewhere you’ll own and guide projects through every stage from discovery to delivery. You’ll craft experiences that are strategically smart, beautifully distinctive, and right for both the user and the brand. You’ll also play a key role in shaping our digital team, mentoring others, and inspiring clients along the way. What you’ll do:Balance user needs with brand storytelling.
• Design distinctive UI systemsthat translate brand identities into digital interfaces, bringing them to life with interaction, motion, and detail.
• Collaborate cross-functionallywith strategists, creatives, developers, and clients to deliver seamless, innovative outcomes.
• Shape experiences end-to-end: from research, audits, personas, and user journeys through to wireframes, prototypes, and final UI design.
• Inspire and mentordesigners, sharing knowledge and elevating the team’s digital craft..
• What you’ll bring:Experience as a Digital Designer(agency or product background) with a strong portfolio spanning multiple platforms demonstrating your brand thinking and crafted executions..
• Clearly show your discovery phases and how they informed the direction you took a brand in digitally.
• An eye forUI craft: distinctive digital design, interaction, design systems, templating, and atomic design.
• Comfort withFigma, FigJam, Miroand other collaboration tools.
• Experience withmotion and animation tools(e.g. After Effects, Jitter) to enhance user experiences preferred.

What we value Creativity that blendsstrategy, craft, and innovation. Acollaborative spirit— someone who slots into teams effortlessly. Leadership by example: integrity, openness, and an ability to inspire. A passion for pushing the boundaries ofbrand-driven digital design.Our Commitment to Leadership & Inclusion: We believe leadership isn’t tied to seniority - it’s about mindset. We’re looking for someone who brings curiosity, compassion, and confidence to the role. We’re committed to building an equitable, diverse, and inclusive workplace that reflects the society we live in and the audiences we create for.

Benefits

Benefits

JKR is committed to providing a comprehensive, competitive benefits programme to its employees, including:

• Competitive salary
• Lively Shoreditch studio location
• Hybrid working policy, minimum 2 days pw in the studio
• Bupa Healthcare, including dental option
• Income protection & life insurance
• Classpass credits
• Group personal pension
• 25 days holiday + time given at Christmas and New Year
• Summer Fridays x 2
• Birthday day off
• After probation:Season ticket loan
• Cycle to work scheme
• Enhanced parental leave policies
• Referral scheme for new hires
• 2 weeks work from anywhere, by agreement with line manager

Why Join Us? A chance to step into a pivotal role with support and mentorship Work on exciting brand projects that push creative boundaries Be part of a team that values creativity, collaboration, and progress Contribute to a company that actively champions DE&I across everything we do