Design Director – Lead AA/AAA Gameplay Vision

the hive; Birmingham; On-site; GBP 55,000 - 111,000; Full time

Job summary

Flix Interactive Ltd in Kuala Lumpur is seeking a Design Director to set the design direction for our KL studio and lead our design teams across AA and AAA title projects. You will partner with co-development and internal teams, guiding mechanics, level design, systems, and player experience, while mentoring senior designers and guiding recruitment.

This role blends strategic leadership with hands-on work, requiring a strong track record in shipped titles and excellent communication with

Qualifications

• Minimum of 10 years of experience in game design, with a director/senior lead role and shipped AA/AAA titles.
• Strong leadership and team management skills, including mentoring leaders.
• Deep understanding of game design principles: mechanics, level design, systems, player experience.
• Excellent communication to partners and stakeholders.
• Analytical, problem-solving, data-driven decisions, adapt to project needs.
• Genuine passion for gaming and diverse genres.

Responsibilities

• Set and own the design vision and strategy across co-development & internal projects, aligning with partners’ creative direction.
• Provide senior guidance on game mechanics, level design, systems, and player experience.
• Establish design pillars, documentation, and processes for clarity and high standards across the studio.
• Lead, mentor, and inspire design leads and senior designers, fostering innovation and learning.
• Oversee recruitment, onboarding, performance reviews, and career development for the design team.
• Act as the senior design contact for co-development partners and publishers, aligning on creative direction, scope, and deliverables.
• Collaborate with producers, artists, engineers, and studio leadership to keep development cohesive.
• Hands-on involvement as needed to maintain craft and quality.
• Review the design process from concept to final implementation, ensuring quality, deadlines, and budgets.
• Champion regular playtests and data-driven design evaluations to improve gameplay and player experience.
• Support pitches and bids to prospective partners and publishers.
• Represent Flix Interactive at industry events, conferences, and panels.

Skills

Leadership & mentoring

Game design expertise

Co-development experience

Shipped AA/AAA titles

Communication skills

Data-driven decisions

Player experience focus

Job description

Flix Interactive Ltd in Kuala Lumpur is seeking a Design Director to set the design direction for our KL studio and lead our design teams across AA and AAA title projects. You will partner with co-development and internal teams, guiding mechanics, level design, systems, and player experience, while mentoring senior designers and guiding recruitment.

This role blends strategic leadership with hands-on work, requiring a strong track record in shipped titles and excellent communication with