Demand marketing manager

Clarivate Plc; Greater London; Hybride; GBP 60 000 - 90 000; Plein temps

Résumé du poste

Clarivate Plc is seeking a Senior Demand Marketing Manager to lead demand generation for the IP Management software portfolio. This role will own demand generation planning and execution across global and regional initiatives, partnering closely with sales and marketing teams to drive engagement, strengthen pipeline and support business growth.

Responsibilities include developing demand strategies aligned with priorities, translating market insights into integrated campaigns, collaborating with

Qualifications

• Bachelor's degree required.
• 7+ years of experience in demand or field marketing within a mid-to-large corporation.
• Experience with CRM and marketing automation tools.
• Understanding of marketing performance reporting, campaign analytics, and funnel measurement.
• MBA or advanced degree is a plus.

Responsabilités

• Develop demand generation strategies that support global and regional priorities for the IP Management software portfolio.
• Translate business priorities, market insights, and audience needs into integrated campaigns that drive measurable demand.
• Collaborate with sales and cross-functional marketing teams to ensure campaigns are aligned, targeted, and commercially relevant.
• Work with regional sales teams to identify pipeline opportunities, improve lead conversion, and help progress open opportunities.
• Analyze campaign, funnel, and pipeline performance to optimize activity and inform future planning.

Connaissances

CRM systems

Marketing analytics

Campaign planning

Formation

Bachelor's degree

Outils

Marketing automation tools

CRM software

Description du poste

Описание

Clarivate is seeking a Senior Demand Marketing Manager to lead demand marketing for the IP Management software portfolio. This role will own demand generation planning and execution across global and regional initiatives, partnering closely with sales and marketing teams to drive engagement, strengthen pipeline and support business growth.

Задачи

Develop demand generation strategies that support global and regional priorities for the IP Management software portfolio. Translate business priorities, market insights, and audience needs into integrated campaigns that drive measurable demand. Collaborate with sales and cross-functional marketing teams to ensure campaigns are aligned, targeted, and commercially relevant. Work with regional sales teams to identify pipeline opportunities, improve lead conversion, and help progress open opportunities. Analyze campaign, funnel, and pipeline performance to optimize activity and inform future planning.

Требования

Bachelor's degree required 7+ years of experience in demand or field marketing within a mid-to-large corporation Experience working with and knowledge of CRM and marketing automation tools Understanding of marketing performance reporting, campaign analytics, and funnel measurement Будет плюсом:

• An MBA or advanced degree
• Marketing experience in software, data or services
• B2B marketing experience
• Experience with a global/multi-national organization

Условия

This is a full-time, 1 year maternity cover position based in our London, UK office. This is a hybrid position with office attendance of 2-3 times a week. This position may require occasional business travel. This position requires a working schedule Monday - Friday with some scheduling flexibility available around core working hours.