Demand Marketing Executive

UPP; Greater London; Hybrid; GBP 42,000 - 50,000; Full time

Benefits offered by this job

Discretionary performance bonus

29 days' holiday + bank holidays

Private healthcare

Pension

Enhanced family leave

Life assurance

Training

Volunteering/personal development days

Cycle-to-work scheme

Job summary

UPP, the UK's leading provider of on-campus accommodation, is hiring a Demand Marketing Executive to join our Partnerships team in London. The role delivers multi-channel campaigns across digital, social, CRM and partner channels to drive occupancy and student engagement.

Based in our hybrid London office near London Bridge, Cannon Street and Monument, you will coordinate assets, manage calendars, build CRM audiences, and analyse campaign performance to optimise future activity.

Qualifications

• Experience delivering end-to-end, multi-channel marketing campaigns.
• Strong copywriting and content creation skills for student audiences.
• Experience using CRM platforms for email marketing and campaign delivery.
• Good understanding of digital marketing channels including CRM, social media, PPC and SEO.
• Strong organisational and project coordination skills with attention to detail.
• Ability to interpret campaign performance data and make practical recommendations.
• Excellent communication and stakeholder management skills.
• Commercial awareness and understanding of how marketing drives demand, conversion and occupancy.

Responsibilities

• Coordinate and deliver multi-channel marketing campaigns across digital, social media, CRM, content and university partner channels.
• Support targeted campaigns for new students, returning residents and priority locations.
• Coordinate campaign assets, timelines, briefs and approvals across internal teams and agencies.
• Build and deliver targeted CRM and email campaigns across the student lifecycle.
• Create audience segments and tailor communications to improve engagement and conversion.
• Plan and maintain content calendars aligned to campaigns, booking cycles and priorities.
• Coordinate UPP's organic social media activity and student engagement campaigns.
• Source authentic student content including testimonials, photography and video.

Skills

End-to-end campaigns

Copywriting

CRM platforms

Digital marketing

Project coordination

Data-driven insights

Stakeholder management

Commercial awareness

Tools

HubSpot

Google Analytics

Canva

Job description

UPP is the UK's leading provider of on-campus residential and academic accommodation infrastructure, operating across a diverse portfolio of university partnerships. We are passionate about creating exceptional places for students to live and learn, and we're looking for a creative and driven marketing professional to help engage students and support occupancy across our portfolio.

We are looking for a Demand Marketing Executive to join our Partnerships team to help deliver impactful, multi-channel marketing campaigns that generate demand, enhance student engagement and support commercial performance.

Working closely with the Senior Demand Marketing Manager and wider team, you'll coordinate and deliver campaigns across digital, social media, CRM, content and university partner channels. This is an exciting opportunity to play a hands-on role in creating compelling student-focused marketing activity while developing your marketing expertise within a collaborative and fast-paced environment.

This role is based at our award-winning London office, conveniently located near London Bridge, Cannon Street and Monument stations, and offers a hybrid working pattern with 3 days per week in the office.

Key responsibilities will include:

• Coordinate and deliver multi-channel marketing campaigns aligned to occupancy, booking cycles and student recruitment activity.
• Support targeted campaigns for new students, returning residents and priority locations.
• Coordinate campaign assets, timelines, briefs and approvals across internal teams, university partners and agencies.
• Support the delivery of marketing plans and contracted marketing activities with university partners.
• Build and deliver targeted CRM and email campaigns across the student lifecycle.
• Create audience segments and tailor communications to improve engagement and conversion.
• Manage day-to-day content requirements across websites, CRM, digital, print and university partner channels.
• Plan and maintain content calendars aligned to campaigns, booking cycles and business priorities.
• Coordinate UPP's organic social media activity and support student engagement campaigns.
• Source and develop authentic student content, including testimonials, photography, video and user-generated content.
• Support influencer, creator and student advocacy initiatives.
• Coordinate agencies, suppliers and marketing administration activities, including purchase orders and budget tracking.
• Monitor campaign performance and provide insights and recommendations to improve future activity.

We are looking for you to already have experience in a similar marketing role to hit the ground running, along with:

• Experience delivering end-to-end, multi-channel marketing campaigns within a medium or large organisation.
• Strong copywriting and content creation skills, with the ability to engage student audiences.
• Experience using CRM platforms for email marketing and campaign delivery.
• Good understanding of digital marketing channels, including CRM, social media, PPC and SEO.
• Strong organisational and project coordination skills with excellent attention to detail.
• The ability to interpret campaign performance data and make practical recommendations.
• Excellent communication and stakeholder management skills.
• Commercial awareness and an understanding of how marketing contributes to demand generation, conversion and occupancy.

Experience with HubSpot, Google Analytics, Canva or similar marketing tools would be advantageous. Experience creating user-generated content, managing social media communities or working with student audiences would also be beneficial.

Alongside your technical skills, you'll be proactive, organised and keen to learn. You'll enjoy working collaboratively, building strong relationships and taking ownership of your work.

In return, we are offering

a salary of c.£45k and a great benefits package, including a discretionary performance bonus, 29 days' holiday plus bank holidays, private healthcare, pension, enhanced family leave, life assurance, training, two paid volunteering or personal development days and a cycle-to-work scheme.

UPP welcomes all applications and recognises the value of having a diverse and inclusive culture which reflects the communities we work with and has a positive impact on our people, our student residents and our university partners.

We understand all disabilities, impairments and conditions are unique, so please advise us of any adjustments that would support you through our recruitment process and help you to thrive at work.

Our core values of Innovation, Sustainability, Community, Partnership and Respect are fundamental to our culture and summarise what is important to our business and our people.

We are a team with energy, pace and passion. Apply today and help create engaging marketing campaigns that attract, connect and inspire students across the UK.