Demand Generation Specialist

nCino, Inc.; Greater London; Hybrid; GBP 31,600 - 49,000; Full time

Benefits offered by this job

Flexible working hours

Inclusive culture

Job summary

nCino, Inc. is seeking a Demand Generation Specialist to drive marketing strategies that enhance customer acquisition and retention. This hybrid role involves designing comprehensive campaigns, managing the demand generation funnel, and collaborating closely with sales and customer success teams to align initiatives.

The ideal candidate will have at least 2 years of experience in marketing, a solid understanding of digital channels, and a proven track record of successful campaign execution in the tech environment.

The salary range for this position is between £31,600 and £49,000 based on market data and individual qualifications.

Qualifications

• At least 2 years of experience crafting and executing marketing campaigns.
• Solid understanding of inbound and outbound marketing tactics.
• Experience with marketing technology platforms.
• Excellent written and verbal communication skills.
• Collaborative approach with strong relationship-building skills.

Responsibilities

• Design and execute end-to-end demand generation campaigns.
• Track and analyze funnel performance.
• Manage meaningful KPIs including leads and opportunities.
• Collaborate with sales and customer success teams.

Skills

Marketing campaign execution

Analytical skills

Inbound and outbound tactics

Communication skills

Collaboration

Education

Degree in Marketing or related field

Tools

Salesforce

Marketo

6Sense

Job description

nCino offers exciting career opportunities for individuals who want to join the worldwide leader in cloud banking. Curious Minds. Bold Ideas. Extraordinary Impact. We're transforming financial services through bold innovation and relentless execution. You bring the ideas and drive. We'll build what's next — together.

The Opportunity: nCino is on a mission to modernise financial services, and marketing is at the heart of how we grow. As our Demand Generation Specialist, you'll be the engine behind the campaigns that bring new customers to our door and deepen relationships with existing ones. This role blends strategy and execution — your ideas translate directly into pipeline, and your impact is measurable. Based in the UK and working in a hybrid model, you'll operate at the intersection of marketing and sales, building programmes that span digital channels, ABM, events, and email nurture. You'll own the full demand generation funnel — conceiving campaigns, running experiments, analysing performance, and continuously optimising for results. This is a cross‑functional role by design. You'll collaborate closely with marketing colleagues across disciplines and serve as a true partner to our sales and customer success teams, aligning programmes, sharing insights, and driving cohesive go‑to‑market execution across multiple product lines.

What You'll Do

• Design and execute end‑to‑end demand generation campaigns targeting new logo acquisition, cross‑sell opportunities, and email nurture across multiple segments
• Own elements of the martech stack and manage deliverables across the full marketing funnel
• Track, analyse, and optimise funnel performance to build a predictable and healthy demand engine
• Manage meaningful KPIs — including net new leads, MQLs/MQAs, and opportunities — and own quarterly demand generation goals with a focus on strong ROI
• Apply email best practices to drive growth, while also testing creative and emerging tactics
• Analyse campaign results, report findings to stakeholders, and iterate continuously
• Participate in the planning and execution of broader demand generation initiatives in close partnership with sales and marketing teams

Ideally You’ll Have

• At least 2 years of experience crafting and executing marketing campaigns, including email programmes, ideally within a SaaS or technology environment
• Solid understanding of both inbound and outbound marketing tactics and digital marketing channels
• A track record of owning projects end‑to‑end, from conception through to reporting, across varying levels of complexity
• Experience with marketing technology platforms — familiarity with Salesforce, Marketo, and 6Sense is a strong advantage
• Excellent written and verbal communication skills, with sharp attention to detail in campaign copy and reporting
• A collaborative approach and the ability to build strong relationships across sales, marketing, and customer success

Our Culture

• Always Have Fun — We celebrate wins, support each other, and make work a place people genuinely enjoy
• Make Someone's Day — Whether it's a customer, a colleague, or a prospect, we lead with care
• Bring Your A‑Game — We hold ourselves to a high standard and take pride in excellent work
• Do the Right Thing — Integrity guides every decision we make
• Respect Each Other — We build a culture where every voice is heard and every person belongs
• Be a Winner — We succeed together, and we celebrate that success together

If you thrive in a high‑energy, entrepreneurial environment, we invite you to share your passion, ideas and excitement at nCino.

The pay range for this role is based on relative market data and alignment with our compensation philosophy. The range displayed reflects the minimum and maximum of the pay range for each job posting, which is used to determine new hire rates/salaries and takes into consideration multiple factors including but not limited to knowledge, skills, abilities, proficiencies, experience, education, licensures/certifications, as well as business and organizational needs. nCino reserves the right to modify the posted range consistent with our internal practices and external market movement. The recruiter for this job posting can share more compensation details during the recruitment process, as base salary is only one component of the total compensation package per position posted. The base salary range for this job is: £31 600,00 - £49 000,00

nCino provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran status, disability, genetics or other protected groups. In addition to federal law requirements, nCino complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. nCino is committed to the full inclusion of all qualified individuals. As part of this commitment, nCino will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact us at [e-mail].

Our commitment to inclusion and equality includes a strong belief that the diversity of our team is instrumental to our success. We strive to create workplaces where employees are empowered to bring their authentic selves to work. At nCino, we believe transforming financial services requires more than cutting‑edge solutions — it requires curious minds and bold ideas. Innovation isn't just built into our technology; it lives in our people. We know that breakthroughs happen in small, everyday moments as much as the big ones, and that real impact comes when talented people challenge convention together. That's why we hire curious minds, provide them with the resources they need to excel, and trust them to make extraordinary impact.