Demand Generation Specialist

F5; Addlestone; Hybrid; GBP 40,000 - 64,000; Full time

Job summary

F5 seeks a Demand Generation Specialist to join the EMEA RDC team in a hybrid London or Addlestone setting. The 12-month fixed term contract focuses on executing and optimising paid media campaigns, primarily via LinkedIn Campaign Manager, with a strong emphasis on content syndication, lead quality, and pipeline contribution.

You will partner with regional marketers, the internal creative team, and BDRs to localise campaigns, test creatives, and drive MQLs.

Qualifications

• Minimum 2 years managing B2B paid media campaigns with LinkedIn focus in tech or SaaS.
• Bachelor’s degree in Marketing, Business, Communications, or related field.
• Strong English communication and cross-functional collaboration skills.

Responsibilities

• Build, launch, and manage EMEA paid media campaigns, primarily on LinkedIn Campaign Manager.
• Coordinate with B2B publishers for content syndication and lead delivery.
• Monitor campaign metrics (CTR, CPC, CPA) and provide actionable insights.
• Collaborate with regional marketers, the creative team and BDRs for localisation and execution excellence.
• Support regional campaign strategy with data-driven optimisation and reporting.
• Track budgets, raise POs, and reconcile invoices to maintain budget hygiene.

Skills

LinkedIn Campaign Manager

B2B paid media

Campaign analytics

English communication

Education

Bachelor's degree in Marketing, Business, Communications, or related field

Tools

6sense

Demandbase

Excel/Google Sheets

Job description

At F5, we strive to bring a better digital world to life. Our teams empower organizations across the globe to create, secure, and run applications that enhance how we experience our evolving digital world. We are passionate about cybersecurity, from protecting consumers from fraud to enabling companies to focus on innovation.

Everything we do centers around people. That means we obsess over how to make the lives of our customers, and their customers, better. And it means we prioritize a diverse F5 community where each individual can thrive.

Demand Generation Specialist, Hybrid London or Addlestone

12-month fixed term contract

The Demand Generation Specialist will join the EMEA Regional Demand Centre (RDC) team to drive paid media campaign execution and optimisation across the region. Reporting to the Director, Field Marketing, you will be responsible for executing paid campaigns with a primary focus on LinkedIn Campaign Manager, while coordinating third-party media vendor relationships to drive regional content syndication programmes, delivering a predictable volume of high-quality Marketing Qualified Leads (MQLs) to accelerate pipeline growth. Exposure to other paid channels and platforms (such as paid display or paid search) is a strong plus.

You will collaborate closely with regional marketers, the internal creative team, and business development representatives (BDRs) to ensure campaign localisation and execution excellence across key EMEA markets.

Primary Responsibilities

• Campaign Management & Execution:
  • Build, launch, and manage EMEA-specific paid media campaigns, working primarily within LinkedIn Campaign Manager and supporting platforms such as 6sense.
  • Oversee day-to-day campaign scheduling, audience build-outs, and creative testing.
• Vendor & Content Syndication Management:
  • Partner with B2B publishers and third-party media vendors to execute content syndication campaigns.
  • Oversee lead delivery pacing, validate incoming leads for accuracy, and enforce strict lead qualification and data quality standards.
• Performance Optimisation, Tracking & Reporting:
  • Regularly monitor campaign performance metrics and tracking data, collaborating with Marketing Operations (MOPs) to maintain consistent reporting.
  • Generate campaign performance reports and support ad-hoc stakeholder data requests, delivering actionable insights to continuously optimise key metrics (including CTR, CPC, CPA, and pipeline contribution).
• Stakeholder Collaboration & Regional Support:
  • Partner closely with EMEA RDC campaign leads on campaign strategy, content mapping, ad creative development, and audience targeting.
  • Collaborate with the internal creative team to brief new creatives and ad copy, running A/B tests to inform campaign learnings.
  • Support Field Marketing Managers (FMMs) across sub-regions with regional requests for localised paid media campaigns.
• BDR & Lead Flow Alignment:
  • Maintain an active feedback loop with the EMEA BDR team to monitor MQL-to-SQL progression and lead conversion quality.
  • Analyse lead quality and optimise paid media audience parameters based on direct BDR feedback.
• Budget & Financial Administration:
  • Track and manage regional paid media spend across campaigns, raise POs, and reconcile vendor invoices to maintain accurate budget hygiene.

Basic Qualifications

• Experience: Minimum of 2 years of hands-on experience managing B2B paid media campaigns with a core focus on LinkedIn and paid social channels within B2B technology or SaaS environments. (Hands-on experience across other digital channels such as paid display or paid search is a strong plus).
• Education: Bachelor’s degree in Marketing, Business, Communications, or a related field (or equivalent professional experience).
• Platform Expertise:
  • LinkedIn Campaign Manager (Essential): Proven hands-on experience executing in LinkedIn Campaign Manager, including audience segmentation, lead gen forms, and campaign setup.
  • Strong working knowledge of spreadsheet tools (Excel/Google Sheets) for campaign data analysis, pivot tables, and performance reporting.
• GDPR & Privacy Compliance: Solid foundational understanding of EMEA privacy regulations (GDPR) and their operational implications on paid media targeting and lead capture.
• Communication & Collaboration: Strong verbal and written English communication skills; demonstrated ability to work effectively across multicultural, cross-functional remote teams.

Preferred Qualifications

• Experience across additional paid advertising channels and platforms (Facebook, Reddit, or Google Ads).
• Experience coordinating with third-party B2B publishers or media vendors on content syndication deliverables and lead pacing.
• Experience using ABM intent platforms such as 6sense or Demandbase to segment and prioritise account lists based on buyer intent.
• Familiarity with digital marketing analytics suites, CRM, and marketing automation platforms (e.g., Google Analytics, Adobe Analytics, Tableau, Salesforce, or Marketo).
• Practical familiarity with generative AI tools and productivity assistants (e.g., Google Gemini, Microsoft Copilot) for daily workflow efficiency.

The Job Description is intended to be a general representation of the responsibilities and requirements of the job. However, the description may not be all-inclusive, and responsibilities and requirements are subject to change.

Please note that F5 only contacts candidates through F5 email address (ending with @f5.com) or auto email notification from Workday (ending with f5.com or @myworkday.com)****.

Equal Employment Opportunity

It is the policy of F5 to provide equal employment opportunities to all employees and employment applicants without regard to unlawful considerations of race, religion, color, national origin, sex, sexual orientation, gender identity or expression, age, sensory, physical, or mental disability, marital status, veteran or military status, genetic information, or any other classification protected by applicable local, state, or federal laws. This policy applies to all aspects of employment, including, but not limited to, hiring, job assignment, compensation, promotion, benefits, training, discipline, and termination. F5 offers a variety of reasonable accommodations for candidates. Requesting an accommodation is completely voluntary. F5 will assess the need for accommodations in the application process separately from those that may be needed to perform the job. Request by contacting [e-mail].