Demand Generation Manager

Benifex Nordics; Southampton; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A leading technology company is seeking a Demand Generation Manager in Southampton. This role involves developing and executing marketing strategies to engage enterprise clients and generate qualified leads. The ideal candidate will have proven experience in demand generation and a strong understanding of marketing automation tools.

Benefits

Comprehensive benefits package

Flexible work setup

Birthday off

Healthcare cash plan

Income Protection

Enhanced parental leave package

Qualifications

• Proven experience in demand generation or a similar marketing role.
• Experience managing demand generation campaigns in global markets.
• Familiarity with marketing automation tools, specifically Pardot.

Responsibilities

• Develop and execute demand generation strategies for the UKI and Global markets.
• Manage multi-channel marketing campaigns to drive lead generation.
• Collaborate with digital marketing specialists to implement effective campaigns.

Skills

Demand Generation

Collaboration

Marketing Campaigns

Lead Generation

Education

Bachelor's in Marketing or related field

Tools

Pardot

Salesforce

Job description

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We are a fast-moving technology company, and one of the most successful providers of online reward and benefits solutions in the world. We believe that everyone deserves an exceptional experience at work, every day, and build workplace technology that makes this happen. Benifex’s mission is to build remarkable experiences that employees love. Today Benifex supports more than five million employees in over 3,000 organisations across more than 100 countries. To help us on our quest to be the best, we need brilliant people on board and that’s where you come in.

Why should you apply?

• Ownership:You'll be taking full ownership of our Demand gen function for the UK and Ireland, delivering fantastic campaigns to secure major enterprise clients
• Impact: This is a crucial role within Benifex and by targeting global enterprise clients, you'll be helping fulfil our goal of being the biggest name in employee benefits
• Team: You'll be part of an award winning marketing department, collaborating closely with multiple other teams to deliver
• Sunday Times Best Place to Work 2025 and Technology award winner
• Work for a profitable, fast-growing market leader in the online reward and benefits space

**Please note we are unable to offer visa sponsorship and require to people to be based in the UK or Ireland for this position**

Flexible work – choose a working setup that works for you, our only ask is to see you once a month in the office and you must be based in the UK or Ireland.

Full access to our comprehensive benefits package, including discounts from hundreds of high street brands, salary sacrifice schemes across Finance, Health, Tech, and more

Your birthday off

???? Healthcare cash plan to cover the costs of day-to-day healthcare

Income Protection (75%) and life assurance (4x salary)

Enhanced parental leave package - 26 weeks fully paid maternity leave and 4 weeks fully paid paternity leave

️ Work from Anywhere policy for 90 days

️ Buy and Sell scheme for holidays

£50 monthly allowance to spend on whatever takes your fancy, your very own Benifex card will be topped up at the start of each month!

As our Demand Generation Marketing Manager, you will be in charge of executing the marketing plan for our UKI and MNC markets. Your role is to ensure that we engage in the right activities that will create awareness and generate qualified leads for the Sales team.

You’ll be responsible for deploying local campaigns that will ensure we generate demand from our core UKI and MNC markets. You will collaborate closely with marketing specialists for digital advertising, web and event/webinars, design, and email to ensure your campaigns hit their mark. You’ll also work closely with Marketing Operations to report and optimise success.

You’ll be used to turning around campaigns at pace and working closely with events, design and digital teams to meet tight production deadlines and lead-generation targets.

• Develop and execute demand generation strategies and campaigns for the UKI and Global markets.
• Collaborate with digital advertising, web, event/webinar, design, and email marketing specialists to create and implement effective campaigns.
• Manage and optimise multi-channel marketing campaigns to drive lead generation and brand awareness.
• Work closely with the Sales team to ensure alignment on lead generation goals and strategies.
• Analyse campaign performance with help from Marketing Operations, identifying areas for improvement and optimisation.
• Coordinate and manage marketing events, webinars, and other promotional activities.
• Develop and maintain a deep understanding of our target audience and market trends to inform campaign strategies.
• Ensure all marketing activities are aligned with the overall marketing plan and business objectives.
• Monitor and manage the marketing budget to ensure efficient use of resources.
• Stay up-to-date with the latest marketing trends, tools, and best practices to continuously improve our demand generation efforts.
• As well as knowing your way around marketing automation software you’ll be able to work with our incredible subject-matter experts to craft copy for ads, emails, videos and web that articulates our messages and converts views to leads.

What are we looking for?

• Proven experience in demand generation or a similar marketing role.
• Experience in taking complete ownership of a demand generation function
• A background of crafting and delivering global marketing campaigns, showcasing effective collaboration with events managers, design teams, and the wider marketing department
• Proven experience in reviewing and incrementally improving demand generation processes
• We’re looking for someone with proven marketing campaign experience who is familiar with Pardot or similar MAT.
• You’ll be ensuring that each activity is tracked and measured within a campaign structure on Salesforce and Pardot, so relevant CRM experience is also a must.
• HR tech experience is a big plus
• While not essential, exposure to marketing to enterprise clients (1000 employees plus) is highly beneficial
  

Even if you don't meet all of the requirements for this role, we encourage you to apply! We are looking for talented and passionate individuals who are eager to learn and grow. We also offer a variety of other roles, so please check out our careers page to see if there is something else that might be a good fit for you.

Benifex understands the need to have a fast and efficient process, the below will all be completed in the shortest time possible.

Initial informal call with the Talent team

Online tests in numeracy and logical reasoning

Interview with the hiring manager and a member of the team

Final interview with the Director

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

We are committed to creating a diverse and inclusive workplace where everyone feels welcome and respected. We believe that diversity and inclusion are essential to our success, and we are proud to be an equal opportunity employer.

We are a proud member of the Disability Confident employer scheme.

If you require any reasonable adjustments at any stage during the recruitment process, please let us know with your application.

Seniority level

• Seniority level

  Not Applicable

Employment type

• Employment type

  Other

Job function

• Job function

  Marketing and Sales

• Industries

  IT Services and IT Consulting

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