Demand Generation Manager

Klipboard; Hungerford; Hybrid; GBP 45,000 - 65,000; Full time

Job summary

Klipboard is seeking a results-driven Demand Generation Manager to enhance their embedded payments offering, Klipboard Money. This role entails strategizing and executing campaigns to engage targeted customers while collaborating closely with sales and product teams to drive awareness and lead conversion. A hybrid work model supports flexibility, fostering a balanced professional environment.

Qualifications

• 4–7 years of experience in B2B SaaS or Payments/Financial Services.
• Proven track record of delivering high-quality pipeline.
• Hands-on experience with marketing automation and analytics tools.

Responsibilities

• Develop and lead demand generation strategy aligned with revenue goals.
• Own campaign planning, execution, and optimisation across channels.
• Monitor performance KPIs and report regularly to stakeholders.

Skills

Analytical mindset

Project management skills

Communication skills

Education

B2B SaaS experience

Experience in Payments/Financial Services

Tools

HubSpot

Salesforce

Google Ads

Job description

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"At Klipboard we've introduced a flexible hybrid work policy, where employees spend three days in the office and two days working from home. This approach promotes a balanced work environment that combines office collaboration with the comfort and convenience of remote work."

Klipboard provides specialist software, services and support to deliver fully integrated trading and business management solutions to companies in the distributive trade – wherever they are in the world. With a unique depth of knowledge and experience in ERP/SaaS solutions, Klipboard has a wide range of clients includes wholesalers, distributors, merchants and retailers from small traders to multinational enterprises. Klipboard has offices in the UK, Ireland, The Netherlands, South Africa, Kenya and North America. Our mission is simple: to design and deliver high performance, integrated ERP solutions that enable our distributive trade customers to source effectively, stock efficiently, sell profitably and service competitively

We’re looking for a strategic and results-driven Demand Generation Manager to own and scale our embedded payments offering, Klipboard Money, across the globe. You’ll be responsible for developing and executing multi-channel campaigns that attract, engage, and convert our ideal customers. Working cross-functionally with sales, product marketing, and content, you’ll play a critical role in driving awareness, generating qualified leads, and accelerating revenue.

Key Responsibilities

• Develop and lead the demand generation strategy aligned with revenue goals.
• Own campaign planning, execution, and optimisation across channels (paid media, email, webinars, SEO/SEM, ABM, events).
• Work closely with SDRs and sales to ensure campaign effectiveness and alignment on lead quality and funnel conversion.
• Partner with content and product marketing to craft messaging and assets that resonate with key buyer personas.
• Work with CRM team to ensure CRM and marketing automation tools (HubSpot, Salesforce, etc.) facilitate your strategy.
• Identify and test new growth channels and campaign tactics to improve ROI and pipeline velocity.
• Monitor performance KPIs (MQLs, CPL, CAC, pipeline contribution) and report regularly to stakeholders.
• Coordinate co-marketing initiatives with partners, resellers, or industry associations.
• Stay current with B2B SaaS and ERP market trends to inform strategy and positioning.
  
  

Skills, Knowledge And Experience

• 4–7 years of experience in B2B SaaS or Payments/Financial Services industries
• Proven track record of delivering high-quality pipeline and exceeding demand generation goals.
• Deep understanding of the B2B buyer journey and marketing/sales funnel dynamics.
• Hands-on experience with marketing automation, CRM, analytics, and campaign tools (e.g., HubSpot, Marketo, Salesforce, LinkedIn Ads, Google Ads).
• Strong analytical mindset; confident using data to guide decisions and optimise performance.
• Excellent communication and project management skills.
• Comfortable working in a fast-paced, scaling environment with cross-functional collaboration.
  
  

Nice to Have

• Familiarity with ABM strategies and tools.
• Experience working with channel partners or system integrators.
• Exposure to ERP or financial systems.
  
  

Company Info

You may also have seen from our recent posts that we are excited to begin sharing our new company name – Klipboard. Kerridge Commercial Systems (KCS) is becoming Klipboard and our new brand is designed to bring together our expertise across distribution, automotive, retail, rental, transport management, manufacturing, and field service management. We have offices based across the world and we are looking for talented individuals to join our growing teams. Due to our growth over the last few years it is an exciting time to join us as we enter our next chapter! At Klipboard we've introduced a flexible hybrid work policy, where employees spend three days in the office and two days working from home. This approach promotes a balanced work environment that combines office collaboration with the comfort and convenience of remote work."

Equal Opportunities

As a global company, we value and respect the diversity of our workforce, aiming to empower everyone to embrace each other's differences. We are committed to creating an inclusive workplace where diversity, equity, and inclusion are integral to our company and culture. We recognize the benefits of a diverse workforce, where creativity and valuing differences enable us all to thrive and sparks innovation.

If you require any help, adjustments and/or support during the interview and offer process then please advise our TA or HR team.

Research shows that women and other underrepresented groups are less likely to apply for a role unless they meet every listed requirement. However, we recognise that skills and experience come in many forms, and we encourage you to apply even if you don’t meet every criterion. If you are passionate about this role and believe you have the right mindset and transferrable skills, we would love to hear from you!

To all recruitment agencies: Klipboard does not accept agency speculative resumes. At present we only accept CV’s from Agencies on our PSL who have been assigned specific position/s. Please do not forward resumes to our careers site or direct to Klipboard employee as this does not constitute an introduction and Klipboard retrospectively will not be liable for any candidate ownership or fees related to unsolicited resumes.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Software Development

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