Demand Generation Manager

Wiser Elite; Greater London; Hybrid; GBP 60,000 - 90,000; Full time

Benefits offered by this job

Competitive salary

Hybrid working model

Collaborative culture

Global reach

Job summary

A dynamic talent assessment company based in Thames Ditton is seeking a Demand Generation Manager to develop and execute marketing campaigns. This hybrid position requires a results-driven marketer with experience in B2B demand generation, marketing automation platforms, and collaboration across teams. The role offers a competitive salary and a chance to contribute to a global business.

Qualifications

• Proven track record in B2B demand generation.
• Strong understanding of marketing automation platforms.
• Highly analytical with keen attention to detail.

Responsibilities

• Develop and manage integrated demand generation campaigns.
• Plan and execute lead nurturing strategies.
• Own marketing automation and CRM processes.
• Monitor and analyse KPIs.
• A/B test messaging, creative, and calls-to-action to improve engagement.
• Manage external agencies and vendors as needed.
• Monitor KPIs and provide regular performance insights.

Skills

B2B demand generation

Marketing automation platforms (HubSpot, Pardot)

Lead lifecycle management

Analytical skills

Excellent communication

Tools

HubSpot

Salesforce

Pardot

Job description

This range is provided by Wiser Elite. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

Job Title: Demand Generation Manager

Location: Thames Ditton (3 days per week in office, hybrid)

Employment Type: Full-Time

About the Role

An exciting opportunity has arisen for an experienced Demand Generation Manager to join a dynamic and innovative organisation at the forefront of talent assessment solutions. Based in Thames Ditton, this role is perfect for a results-driven marketer who thrives in a fast-paced B2B environment.

You’ll play a pivotal role in developing and executing data-driven marketing campaigns that fuel the sales pipeline and drive growth across global markets. Reporting into the Head of Marketing, you'll collaborate closely with product, sales, and content teams to attract and convert high-quality leads.

Key Responsibilities

• Develop and manage integrated demand generation campaigns across digital, email, content, and events channels
• Plan and execute lead nurturing strategies to convert prospects through the funnel
• Own marketing automation and CRM processes (e.g., HubSpot, Salesforce) to track, optimise, and report on campaign performance
• Collaborate with sales to align marketing efforts with pipeline and revenue goals
• A/B test messaging, creative, and calls-to-action to optimise engagement
• Manage external agencies and vendors where appropriate
• Monitor and analyse KPIs, providing regular performance reports and insights

About You

• Proven track record in B2B demand generation, ideally within SaaS, HR tech, or professional services
• Strong understanding of marketing automation platforms (e.g., HubSpot, Pardot)
• Skilled in lead lifecycle management, data segmentation, and funnel optimisation
• Highly analytical, with a results-driven mindset and keen attention to detail
• Excellent communicator and collaborator
• Comfortable working in a hybrid environment with 3 days per week in Thames Ditton

What’s on Offer

• Competitive salary and benefits
• Hybrid working model (3 days office, 2 remote)
• A collaborative and purpose-driven culture
• The chance to make a tangible impact in a growing global business

Apply now to take the next step in your marketing career and contribute to a company transforming the way organisations understand and develop talent.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Software Development, Human Resources Services, and IT Services and IT Consulting

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