Demand Generation Manager

Planview; Greater London; On-site; GBP 90,000 - 120,000; Full time

Benefits offered by this job

Unplugged Days

Generous PTO offerings

Region specific competitive benefit

Parental leave

Wellness support

Volunteer time off

Employee Referral bonus program

Weekly office lunches

Flexible work hours

Job summary

Planview is seeking a Demand Generation, Senior Manager for the London, UK area. You will own the Pan-European regional pipeline, drive stage-to-stage conversion, and lead the New Logo acquisition strategy, collaborating with Sales, Corporate Marketing, and Product Marketing to turn program spend into revenue opportunities.

In this role you will build and execute integrated campaigns, manage budgets, and optimize performance using data insights.

Qualifications

• 8–10 years of B2B SaaS demand generation experience.
• Proven ability to improve pipeline conversion and funnel progression.
• Experience planning, managing, and optimizing demand generation budgets.
• Strong Sales alignment with Sales, SDRs, Corporate Marketing, and Product Marketing.
• Vendor management across agencies and channel partners.
• Analytical mindset with data-driven decision making.
• Hands-on with Salesforce, Demandbase, and Marketo; AI tooling a plus.

Responsibilities

• Design and deliver integrated Pan-European demand generation campaigns.
• Own regional pipeline targets and maximize revenue impact.
• Improve stage-to-stage conversion and accelerate deal velocity.
• Align with Sales leadership to ensure proper engagement at VP/C-Level.
• Manage external agencies, vendors, and regional channels.
• Plan and adjust budgets based on campaign performance.

Skills

Demand generation

Campaign management

Sales alignment

Budget management

Vendor management

Analytics

Salesforce

Tools

Salesforce

Demandbase

Marketo

Job description

Company Overview

Planview has one mission: to close the gap between strategic intent and business outcome, providing the intelligence organizations need to act decisively.

Company Overview

Planview has one mission: to close the gap between strategic intent and business outcome, providing the intelligence organizations need to act decisively. As the global leader in Strategic Portfolio Management, Planview helps organizations of all sizes achieve their business goals, faster and smarter. Our comprehensive platform bring initiatives, investments, and resources into a continuous, connected model of the business: the actionable understanding leaders need to move decisively, keep teams and AI in lockstep, and know how their initiatives are performing.—now powered by Planview Anvi, our next-generation enterprise AI that delivers expert guidance, intelligent recommendations, and actionable insights, turning complex data into decisive action from strategy through execution. Recognized as a Leader in the 2026 Gartner Magic Quadrant for Strategic Portfolio Management for the fifth consecutive year, we proudly serve more than 3,000customers globally, including 45% of the Fortune 100—and more than 3 million users worldwide.

Why Join Planview?

At Planview, our people’s connections drive our innovation and success. Our global team of 1,500+ employees work remotely and across offices in Austin, Vancouver, Hod HaSharon, Bangalore, Sydney, and Stockholm. We've built a world-class, connected culture rooted in shared values that empowers our teams to thrive and succeed from anywhere. When you join Planview, you're not just joining a company, you’re joining a movement to transform how the world works. Discover more about our portfolio at planview.com, and connect with us on LinkedIn, Instagram, and X.

The Opportunity

We are looking for a Demand Generation, Senior Manager in the London, UK. As the Demand Generation, Senior Manager for the Pan-European region, you will be the driving force behind our growth engine. This is a mission-critical role where you will own the regional pipeline, drive stage-to-stage conversion, and lead our New Logo acquisition strategy. Working at the intersection of Sales, Corporate Marketing, and Product Marketing, and leveraging the Demand Gen Centre of Excellence (COE), you will build and execute integrated campaign strategies that turn program spend into high-quality revenue opportunities.

Why now is an exciting time to join:

Planview is at the absolute forefront of helping the world's most innovative organizations orchestrate their product models and connect strategy to delivery. At Planview, we are partnering with massive enterprise brands to drive these global transformations. Our EMEA Marketing team is undergoing an ambitious phase of growth and strategic evolution. Stepping into this role means taking the reins during a pivotal moment—giving you the unique platform to build our regional demand generation engine from the ground up, launch highly visible pipeline initiatives, and directly fuel Planview's next era of hyper-growth in Europe.

What You'll Do

• Build and Execute Integrated Campaigns: Design and deliver solutions and persona based, integrated Pan-European demand generation campaigns that drive New Logo acquisition and unlock cross-sell/up-sell potential.
• Own Pipeline & Revenue Conversion: Own our regional pipeline targets with a clear focus on revenue impact. Optimize stage-to-stage conversion rates (e.g., Stage 4 to Won) and accelerate deal velocity, driving the shift from lead volume to high-quality SQLs.
• Drive Sales Alignment & Governance: Work closely alongside Sales leadership to establish pipeline governance, support early-stage qualification, and ensure engagement at the right contact levels (VP/C-Level) to progress deals.
• Manage Agency & Channel Performance: Lead external agencies, vendors, and regional channels to maximize return on program spend, ensuring execution capacity is aligned to pipeline targets.
• Budget Planning & Management: Take a strategic approach to budget planning across the Pan-European demand generation strategy. Monitor and adjust spend based on campaign performance and market conditions, clearly communicating trade-offs to stakeholders.
• Drive Data-Driven Optimization: Use data and analytics to track campaign performance, pipeline mix, and conversion metrics. Translate insights into actionable improvements and communicate recommendations clearly to the team and leadership.

What You'll Bring

• Experience: 8–10 years of B2B SaaS demand generation experience, with a track record of executing and managing Pan-European campaigns.
• Pipeline Expertise: Proven ability to go beyond lead generation—actively improving pipeline conversion rates, driving funnel progression (MQL to SQL), and accelerating deal velocity.
• Budget Management: Experience planning, managing, and optimizing demand generation budgets. Comfortable making trade-offs and adjusting spend based on performance and business priorities.
• Sales Alignment: Strong experience partnering with Sales, SDRs, Corporate Marketing, and Product Marketing teams, with the ability to drive accountability in lead qualification and pipeline progression.
• Vendor Management: Experience managing agencies, external vendors, and channel partners to maximize program ROI.
• Analytical Mindset: Strong problem-solving and analytical skills, with the ability to relate performance data to team and company-level objectives and make clear recommendations for improvement.
• Technical & Data Proficiency: Hands-on experience with Salesforce, Demandbase, and Marketo. Confident in leveraging AI tools for data analysis and insights to continuously improve campaign performance.

Whether you have some, or all of these, we want to hear from you if you believe your background and experience might be a fit!

Benefits At Planview

At Planview, you’ll join our global team and culture which reflects the vibrant communities in which our employees live and work. To support you at Planview, you will enjoy:

• Unplugged Days: 4 company-wide paid days off per year to recharge and relax.
• Generous PTO offerings (region dependent).
• Region specific competitive benefit plans to support you at any life stage including parental leave, retirement, medical plans, wellness support, and remote work support.
• Paid time to volunteer through Planview’s Force for Good Week.
• Employee Referral bonus program.
• Weekly office lunches for hybrid team members and social events.
• Flexible work hours/environment.

Now is a great time to join our team. If you are looking for a place to grow your career, innovate with best-in-class solutions, and build the future of connected work, Planview is the right place for you!

AI Use in Recruitment

Planview may employ AI-based tools to support certain recruiting activities, however all decisions affecting a candidate's application are made by a human recruiter or hiring manager. Planview is committed to complying with applicable AI regulations, including the EU AI Act and other emerging legislation in the jurisdictions in which we operate, and reviews its AI practices as these requirements evolve. If you require further information or would like to exercise your rights under applicable privacy laws, please submit your request at the Planview Data Subject Access Request (DSAR) Portal.