Demand Generation Manager

Intelligent People; Greater London; Hybrid; GBP 100,000 - 125,000; Full time

Job summary

An innovative firm is seeking a Demand Generation Manager to lead marketing strategies aimed at engaging C-suite clients. This hybrid role focuses on nurturing existing relationships and attracting new clients through targeted campaigns. You will leverage your B2B marketing expertise to execute comprehensive marketing strategies, including email marketing, PPC, and SEO. The position offers a unique opportunity to work in a mission-driven environment, where your contributions will directly impact the success of exclusive workshops. If you are passionate about driving demand and creating compelling marketing content, this role is perfect for you.

Qualifications

• 4+ years’ experience in B2B marketing focused on demand generation.
• Strong hands-on experience with LinkedIn and PPC campaigns.

Responsibilities

• Identify effective channels to contact target clients.
• Execute email marketing campaigns from start to finish.
• Develop campaigns across paid ads, email, and SEO.

Skills

B2B Marketing

Demand Generation

Email Marketing

Campaign Management

Copywriting

PPC

SEO

Communication Skills

Education

Bachelor's Degree in Marketing or related field

Job description

This range is provided by Intelligent People. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

£300-£350/day │ Outside IR35 │ Hybrid/London (4 days/week in office)

Working for a mission-led research and advisory organisation that targets C-suite staff in profitable companies, the Demand Generation Manager / Event Marketing Manager / B2B Marketing Manager will develop an effective marketing strategy to, both, nurture existing and sign-up new clients for invitation-only workshops taking place at the end of this year.

The organisation already knows which companies they want to target, so the Demand Generation Manager / Event Marketing Manager / B2B Marketing Manager will be key to identifying the channels to (re-)engage with these executive clients and deliver on subsequent campaigns. They have internal design and content capability, but this role will involve writing/checking copy and hands-on executing campaigns.

This is a hybrid role with ideally 4 days per week in the office (Covent Garden area). This is a 4-month contract OUTSIDE IR35 with potential to be extended based on performance.

The Demand Generation Manager / Event Marketing Manager / B2B Marketing Manager will:

• Identify the most effective channels to contact target clients.
• Execute on email marketing campaigns from end-to-end.
• Develop campaigns across paid ads, email, and SEO.
• Track campaign performance and conversion rates.
• Collaborate with the Sales, RevOps, and Design teams as and when needed.
• Manage development of new marketing assets while identifying gaps in existing content.

Candidates for the Demand Generation Manager / Event Marketing Manager / B2B Marketing Manager must have:

• 4+ years’ B2B marketing experience focused on demand generation with a fairly quick / transactional sales cycle (e.g. SAAS software, services, payment services, B2B events, etc).
• Strong hands-on experience planning and executing B2B campaigns across LinkedIn, PPC, paid media and any other relevant channels to engage targets.
• Strong communication and copywriting skills.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Contract

Job function

• Job function

  Marketing

• Industries

  Business Consulting and Services

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