Demand Generation Manager

JR United Kingdom; City of Edinburgh; On-site; GBP 50,000 - 75,000; Full time

Job summary

A dynamic enterprise AI company is seeking a Demand Generation Manager to spearhead pipeline creation through global partners. This role focuses on executing integrated campaigns and collaborating with stakeholders to ensure long-term growth in an innovative software environment.

Qualifications

• 5–8 years of experience in demand generation.
• Led campaigns in partner-driven B2B environments.
• Experience in enterprise software or data infrastructure.

Responsibilities

• Develop and execute integrated demand generation campaigns.
• Work closely with strategic partners to drive awareness and nurture leads.
• Align multiple stakeholders and build joint value propositions.

Skills

Demand Generation

Campaign Management

B2B Marketing

Stakeholder Management

Job description

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Sector: AI / Enterprise Software / B2B SaaS

Our client, an enterprise AI company redefining how software is tested at scale, is hiring a Demand Generation Manager to own and scale pipeline creation through its global partner ecosystem. With enterprise traction already in place and go-to-market partners including Cognizant, Tech Mahindra, and TCS, the foundation is set - now they need someone to build the engine.

You’ll be responsible for developing and executing integrated demand generation campaigns, working closely with strategic partners and GSIs to drive awareness, nurture leads, and accelerate sales velocity. From ABM to co-marketing, you’ll have the freedom to test, measure, and optimise what works - with significant investment behind you and a differentiated product in your hands.

This isn’t a purely digital or paid media role - it’s a channel-led, partner-integrated position focused on long-term, enterprise growth.

You’re an experienced demand gen operator (5–8 years+) who’s led campaigns in partner-driven B2B environments, ideally in enterprise software or data infrastructure. You’re comfortable aligning multiple stakeholders, building joint value props, and using marketing to enable sales - not just generate MQLs.

If you're based in London (or can work from there regularly) and want to join a company where your campaigns directly fuel revenue, this could be your next big step.