Demand Generation Manager

JR United Kingdom; Aberdeen City; On-site; GBP 60,000 - 85,000; Full time

Job summary

A leading AI company is hiring a Demand Generation Manager to enhance pipeline creation through its global partner ecosystem. This role will develop integrated campaigns, align multiple stakeholders, and require expertise in B2B marketing, aiming for long-term growth within the enterprise software sector. Applicants should have 5-8 years of relevant experience.

Qualifications

• 5–8 years' experience in demand generation within B2B environments.
• Experience in enterprise software or data infrastructure preferred.
• Strong ability to align multiple stakeholders and build joint value propositions.

Responsibilities

• Develop and execute integrated demand generation campaigns.
• Work closely with strategic partners to drive awareness and nurture leads.
• Focus on long-term enterprise growth through channel-led initiatives.

Skills

Demand Generation

Campaign Management

Stakeholder Alignment

B2B Marketing

Sales Enablement

Job description

Sector: AI / Enterprise Software / B2B SaaS

Our client, an enterprise AI company redefining how software is tested at scale, is hiring a Demand Generation Manager to own and scale pipeline creation through its global partner ecosystem. With enterprise traction already in place and go-to-market partners including Cognizant, Tech Mahindra, and TCS, the foundation is set - now they need someone to build the engine.

You’ll be responsible for developing and executing integrated demand generation campaigns, working closely with strategic partners and GSIs to drive awareness, nurture leads, and accelerate sales velocity. From ABM to co-marketing, you’ll have the freedom to test, measure, and optimise what works - with significant investment behind you and a differentiated product in your hands.

This isn’t a purely digital or paid media role - it’s a channel-led, partner-integrated position focused on long-term, enterprise growth.

You’re an experienced demand gen operator (5–8 years+) who’s led campaigns in partner-driven B2B environments, ideally in enterprise software or data infrastructure. You’re comfortable aligning multiple stakeholders, building joint value props, and using marketing to enable sales - not just generate MQLs.

If you're based in London (or can work from there regularly) and want to join a company where your campaigns directly fuel revenue, this could be your next big step.

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Created on 04/06/2025 by JR United Kingdom